NEW YORK, Sept. 10, 2012 /PRNewswire/ -- His talent is rare; his job was well-done: Armand Ferrante, a Whole Foods Market butcher from Middletown, N.J., won the company's 2012 national Best Butcher competition finale held at Meatopia, the nation's largest celebration of meat, on Saturday in New York City. To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/55600-whole-foods-market-s-2012-best-butcher-competition (Photo: http://photos.prnewswire.com/prnh/20120910/MM66114) Through months of nationwide competitions with more than 300 professional Whole Foods Market meat cutters, Ferrante cut and carved his way to the Best Butcher national championship, where he went head-to-head with two other finalists. The title match included a trio of knife-wielding tasks including:
Making a Turducken by deboning a turkey and chicken and adding duck breast,
Merchandising a whole lamb, and
Creating a new-to-the-meat-case "cut" from a beef forequarter.
The Jersey Boneless Short Rib, the new "cut" Ferrante created for the contest, will be featured in all Whole Foods Market stores starting Sept. 15, for $8.99 per pound. Armand also won a trip to Iceland's Food & Fun Festival ( February 2013, Reykjavik) and a year's worth of bragging rights. "It's such an honor to be recognized for the job I do every day – and have done nearly every day for the last 40 years," said Ferrante. "The Jersey Boneless Short Rib is a cut that's versatile and easy to cook – one I am proud to bring to my customers. To me, that's the most important part: helping each customer find the best meat for their meal, then getting their feedback. It's keeping people happy, and that's rewarding."