The heart of our success is really in our engineering and in our approach to developing products. We develop mixed-signal ICs, so these are devices that interface between the analog world that we live in and the digital world of computing, and we have been replacing more analog discrete applications and solutions with standard CMOS solutions, so this is standard digital CMOS process technology and applying that in unique ways where we can combine the analog and the digital together into a single chip layer on software and systems expertise into that and then target that at a wide variety of different applications, so we've had a track record of success across a lot of different product areas that have driven the growth of the company. Today, you'll see of those across the bottom of the slide from our Access business and our RF timing related devices into our Microcontrollers and our Broadcast business, so these have been products that have come out of this, and these are hard to duplicate products. These are usually the first to market with this type of an integration with this level of performance and hard to duplicate, lot of IP, over 1,200 patents within the company.Our strategy of growth is really four-fold. First we are targeting some very large markets with our solutions, and these markets give us a lot of room to growth, and also because they are large, we're minimizing market risk and we are focused on gaining market share within those. Then as we come into a market, we are coming in with a disruptive type of a product, so these are very differentiated products where we can come in with a unique solution that can gain share quickly and get into a product cycle where again that's going to help gain market share and drive growth.