- Two-thirds of media organizations are confident about their future, believing that new distribution platforms offer an unprecedented opportunity for business growth.
- Content itself, not just content services, will become increasingly customized, based on profile attributes of the individual viewer and viewing context.
- New business models and the need for operational effectiveness are increasing the demands placed on media asset management and production infrastructure.
Avid ® ( NASDAQ: AVID) today unveiled new research findings that show international broadcasters and media producers are capitalizing on new opportunities to monetize content by making a strategic shift to deliver personalized experiences to their viewers across multiple platforms and devices. The independent survey, conducted in association with Ovum, found that: