Avid® ( NASDAQ: AVID) today unveiled a series of critical new advances to its integrated solutions for advanced asset-based workflows. Spanning distributed production, media management, and storage, Avid is demonstrating how customers in news, TV, sports, and post-production can more effectively produce and distribute high quality content. Among these solutions is Interplay® MAM (Media Asset Management) Active Archive, a solution package that delivers essential Interplay MAM technology to support key workflows centered on a core archive capability. Comprised of software, workflow automation, partner integrations, and professional services, Interplay MAM Active Archive lets media producers easily customize the system to their needs, expand workflows, and add system integrations, and clients as needed. According to Dana Ruzicka, vice president of segment and product marketing at Avid, “We’re giving our customers everything they need to quickly install and implement a complete archiving solution.” Additional Advances in Asset-Based Solutions Avid has also introduced a significant number of updates to its asset-based workflow solutions, including: Interplay Production 2.7 Advancing the ability of production groups to create content more collaboratively and automate workflows, Interplay Production 2.7 now supports Interplay Sphere, ISIS 2000, Avid DNxHD 85/100, and Media Composer® 6.5/NewsCutter® 10.5. Interplay Production 2.7 also features greater workflow flexibility and capacity, support for multiple ISIS installations. InGame 1.5 Enhancing the ability of sports teams to build fan excitement and strong franchise brands, InGame® 1.5 now supports Avid DNxHD 85/100, widely used in sports production for its optimal balance between excellent image quality and storage efficiency. Avid has also added the same support for Media Composer, NewsCutter, Avid Interplay Production, Interplay Central, InGame and AirSpeed® 5000. AirSpeed 5000 2.1 Enhancing its ability to automate ingest and playback for both Avid and third-party editors, AirSpeed 5000 2.1 now includes more economical two-channel HD models, as well as multiple ISIS system and Avid DNxHD 85/100 support. It also accelerates HD and SD workflow with ingest and playout of multiple video formats while delivering reliable master control service and supporting standalone operation with Avid and third-party editing systems for smaller news production environments.