WMS To Showcase New THE GAME OF LIFE™ Progressive Slot Game At 2012 Global Gaming Expo

WMS Gaming Inc., a subsidiary of WMS Industries Inc. (NYSE:WMS), will demonstrate THE GAME OF LIFE Wide-Area Progressive slot game at the 12th Annual Global Gaming Expo ( G2E®), October 2-4, at the Sands Expo and Convention Center in Las Vegas. This new Community Gaming® slot game from WMS combines many of the entertaining elements found in the classic game from Hasbro with great slot play and the Company’s advanced sound and graphics technology to create an entertainment experience that casino players will fall in love with the first time they play the game.

THE GAME OF LIFE game is an enduring classic. Utilizing the sleek design of the Bluebird xD™ cabinet, giant overhead LCD screens and bank-wide lighting to enhance game play, WMS’ THE GAME OF LIFE slot game brings a larger-than-life slot experience to the casino floor. The game provides players a heightened level of visual excitement with the “Bank of LIFE Paytable,” a novel approach to awarding additional credits on any base game win; as well as offering the player-favorite Big Event® Bonus, with three bonuses triggered randomly— Pay Day™, Career Day™ and Speed Spins™—that play out on gigantic overhead screens. Players will be rooting most for the Speed Spins bonus, where lucky spins of the game’s “LIFE Wheel” will reward all eligible players across the entire bank of games. And in the game, as in real life, the road has its twist and turns.

“WMS leadership in developing creative content and unique game play mechanics is evident in our THE GAME OF LIFE slot game,” said Ken Lochiatto, President and Chief Operating Officer of WMS Gaming. “Our talented game designers, engineers and mathematicians have taken the iconic board game experience and combined it with dynamic slot content and our award-winning Bluebird xD cabinet to create a truly fun and entertaining slot game. Recently introduced to players at the Borgata Hotel Casino & Spa in Atlantic City, THE GAME OF LIFE game provides an engaging, one-of-kind slot experience as reflected in the game’s player appeal and the encouraging early indicators of performance.”

See THE GAME OF LIFE slot game along with more than 100 other new exciting participation and for-sale games that reflect WMS’ commitment to “ Engaging Players. Delivering Results.™” that are on display at G2E 2012 (booth #1118).

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which consists of the placement of leased participation gaming machines in legal gaming venues. The Company also develops and markets digital gaming content, products, services and end-to-end solutions that address global online wagering and play-for-fun social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at www.wms.com or visit the Company on Facebook®, Twitter® or YouTube®.

G2E is a registered trademark of the American Gaming Association and Reed Elsevier Inc. Used with permission.

THE GAME OF LIFE and game play elements are trademarks of Hasbro. Used with permission. © 2012 Hasbro. All rights reserved.

This press release contains forward-looking statements concerning our future business performance, strategy, outlook, plans, products and liquidity. Forward-looking statements may be typically identified by such words as “may,” “will,” “should,” “expect,” “anticipate,” “plan,” “likely,” “believe,” “estimate,” “project,” and “intend,” among others. These forward-looking statements are subject to risks and uncertainties that could cause our actual results to differ materially from the expectations expressed in the forward-looking statements. Although we believe that the expectations reflected in our forward-looking statements are reasonable, any or all of our forward-looking statements may prove to be incorrect. Consequently, no forward-looking statements may be guaranteed. We undertake no obligation to update such forward looking statements, all of which are made only as of this date, August 6, 2012. Factors that could cause our actual results to differ from expectations include (1) delay or refusal by regulators to approve our new gaming platforms, cabinet designs, game themes and related hardware and software; (2) changes in regulations or regulatory interpretations that may adversely affect existing product placements or future placements; (3) an inability to introduce in a timely manner new games and gaming machines that achieve and maintain market acceptance; (4) a decrease in the desire of casino customers to upgrade gaming machines or allot floor space to leased or participation games, resulting in reduced demand for our products; (5) a reduction in capital spending or interruption in payments by casino customers associated with business weakness or economic uncertainty that adversely affects our customers' ability to make purchases or pay; (6) a greater-than-expected demand for operating leases by customers over outright product sales or sales financing leases that shift revenue recognition from a single period to the term of such operating leases; (7) future costs to restructure our business and other charges that may be higher than currently estimated, including additional charges related to actions at a later time not presently contemplated; (8) ability to realize in full, or part, the anticipated savings and expense reductions from restructuring and lower staffing; (9) adverse affects on product development, innovation and the ability to retain and attract key personnel following the restructuring and reorganization actions taken in fiscal 2011 and 2012; (10) a reduction in play levels of our participation games by casino patrons, whether due to economic conditions or increased placements of competitive product; (11) inability of suppliers of key components to timely meet our requirements to fulfill customer orders; (12) increased pricing or promotional competitive activity that adversely affects our average selling price or product revenues; (13) a failure to obtain and maintain our gaming licenses and regulatory approvals; (14) failure of customers or players to adapt to the new technologies that we introduce in new product concepts; (15) a software anomaly or fraudulent manipulation of our gaming machines and software; (16) a failure to obtain the right to use or an inability to adapt to rapid development of new technologies; (17) an infringement claim seeking to restrict our use of material technologies; (18) risks of doing business in international markets, including political and economic instability, terrorist activity, changes in importation and repatriation regulations such as currently experienced in Argentina, and foreign currency fluctuations; and (19) the unfavorable outcome of any legal proceedings in which we may be involved from time to time. These factors and other factors that could cause actual results to differ from expectations are more fully described under “Item 1. Business”, “Item 1A. Risk Factors” and “Legal Proceedings” in our Annual Report on Form 10-K for the year ended June 30, 2012, and our more recent reports filed with the U.S. Securities and Exchange Commission.

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