DTS Teams Up With Bouygues To Deliver An Audio-Rich Video-on-Demand Experience

DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, today announced an alliance with Bouygues Telecom, where DTS will provide advanced audio solutions for company’s video on demand service, Bbox VOD, delivering to consumers the ultimate on-demand entertainment experience. The Bbox VOD experience will be on display at DTS’ booth at IBC2012 (Booth 2.B50), taking place September 7 – 11, 2012, at the RAI convention centre in Amsterdam.

“We believe that the only way to deliver a compelling home entertainment experience to customers is to provide them with content that has audio that is equally as impressive as the picture,” noted Franck Abihssira, VP Broadband Access, Contents and Services, at Bouygues Telecom. “With DTS’ advanced surround sound solutions, we are able to pack our Bbox Sensation system with the capabilities of delivering a robust audio experience to our customers without any detrimental effect on bandwidth performance.”

According to Nielsen, while television ratings declined, the number of people who viewed an online video increased 84 percent over last year. In response to evolving viewer habits, in June 2012, Bouygues Telecom launched the Bbox Sensation, a system that combines ultra-fast broadband connectivity with a 3D and HD-capable DVR set-top box. The inclusion of DTS sound to the Bbox Sensation enables delivery of 5.1 and 7.1 surround sound audio as part of its VOD service through a conventional stereo connection, ensuring customers get the best possible experience from their television configurations regardless of the broadband connection bandwidth (FTTH, FTTLa and DSL).

“On-demand viewing has become a huge part of the consumer's entertainment experience,” noted Brian Towne, executive vice president and chief operating officer of DTS, Inc. “We remain committed to partnering with companies that recognize and adapt to trends, and providing consumers with an immersive entertainment experience.”

Media interested in speaking with a DTS spokesperson should contact: DTS@formulapr.com. For more information, connect with DTS on Facebook, or on Twitter (@DTS_Inc.).

About Bouygues Telecom

As a full-service electronic communications operator (Mobile, Fixed, TV and Internet), Bouygues Telecom stands out for its innovative products and services and award-winning customer relations serving its 10.9 million Mobile and 1.4 million Fixed broadband customers, which include more than 1.5 million professional & corporate clients.

Each day, the company’s 9,800 employees develop solutions aligned with changing customer needs and deliver efficient support.

After pioneering the mobile talk-plan concept in France in 1996, Bouygues Telecom introduced the first unlimited call plans: Millennium (1999) and Neo (2006).

In 2007, Bouygues Telecom launched the first fixed-mobile convergence offer for corporate customers.

Bouygues Telecom acquired its own fixed network in 2008 and became an Internet Service Provider (ISP), launching the Bbox broadband router.

In 2009, Bouygues Telecom invented the “all-in-one” solution with ideo, the first quadruple play offer in the market.

In 2010, Bouygues Telecom launched Bbox fibre, its very-high-speed broadband offer and began investing in Fibre-To-The-Home in high-density areas.

In July 2011, Bouygues Telecom invented mobile telephony 2.0 with B&YOU, the first SIM-only offer available exclusively on the web.

On 18 June 2012, Bouygues Telecom launched Bbox Sensation, its new range of routers packed with the most innovative technologies on the market that will transform the digital home experience.

Bouygues Telecom's mobile network covers 99% of the French population, 95% with 3G+ up to 3.6 Mbit/s and up to 42 Mbit/s in large towns and cities.

In 2012, Bouygues Telecom was once again awarded “NF Service” certification from French standards agency Afnor Certification for the quality of its consumer and corporate customer relations services (mobile and fixed).

2,000 customer relations advisers, a distribution network of 650 Clubs Bouygues Telecom stores, 2,500 sales advisers and its websites combine to ensure optimum customer service.

About DTS, Inc.

DTS, Inc. (NASDAQ:DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2012 DTS, Inc. All rights reserved.


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