DTS Expands Its Broadcast Penetration

DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio, has further penetrated the digital broadcasting market with specification in three worldwide broadcasting standards, implemented in the U.S. and Europe. DTS audio is now included in the Advanced Television Systems Committee’s (ATSC) updated guidelines for standardized broadcast digital video transmission, the Alliance for Telecommunications Industry Solutions’ (ATIS) revised standards for IPTV media formats and protocols and European Digital Video Broadcasting (DVB) Audio Toolbox, making it possible for U.S. and European broadcasters to now take advantage of DTS’ advanced and highly efficient audio delivery solutions.

“Digital broadcasting continues to put consumers in the driver’s seat with expanding options to personalize their viewing experiences; allowing them to watch what they want, when they want,” stated Brian Towne, executive vice president and chief operating officer at DTS, Inc. “With this increased flexibility, viewers demand premium-quality audio to enrich their overall entertainment experience. The integration of DTS audio into evolving broadcast standards demonstrates the industry’s response to consumers’ demands for high quality content and acknowledges the unparalleled entertainment experience afforded by our advanced audio solutions.”

The new ATSC and ATIS guidelines provide consumers with more control when viewing television programming on fixed-location and mobile devices. Through ATSC’s new standard, designated as A/103, broadcasters can transmit file-based content with rich DTS audio in non-real-time (NRT), making it readily available at any time via streaming delivery or download. As such, ATSC’s NRT standard reaches beyond traditional programming—such as entertainment, news and sports—to video-on-demand, emergency alerts, breaking news and even digital signage, making it a key element in the emerging ATSC 2.0 broadcast services standard. ATIS defines guidelines for media formats and protocols in the delivery of IPTV services, which includes pay-per-view programming.

The DVB Audio Toolbox enables IPTV and broadcast operators to deliver a rich, scalable audio experience with the added entertainment value of DTS audio. The inclusion of DTS high definition audio solutions expands DTS' presence within the DVB specification.

To learn more about DTS’ solutions for broadcast and streaming services, please visit DTS’ listening room at booth 2.B50 at IBC 2012, taking place Sept. 7-11, 2012 in Amsterdam.

Media interested in speaking with a DTS representative should contact: DTS@formulapr.com. For more information, connect with DTS on Facebook, or on Twitter (@DTS_Inc.).

About DTS, Inc.

DTS, Inc. (NASDAQ:DTSI) is dedicated to making digital entertainment exciting, engaging and effortless by providing state-of-the-art audio technology to more than a billion consumer electronics products worldwide. From a renowned legacy as a pioneer in high definition multi-channel audio, DTS became a mandatory audio format in the Blu-ray Disc™ standard and is now increasingly deployed in enabling digital delivery of compelling movies, music, games and other forms of digital entertainment to a growing array of network-connected consumer devices. With the acquisition of SRS Labs, DTS strengthens its position as a leader in providing end-to-end audio solutions to the rapidly growing network entertainment sector. DTS technology is in car audio systems, digital media players, DVD players, game consoles, home theaters, PCs, set-top boxes, smart phones, surround music content and every device capable of playing Blu-ray™ discs. Founded in 1993, DTS' corporate headquarters are located in Calabasas, California with its licensing operations headquartered in Limerick, Ireland. DTS also has offices in Los Gatos and Santa Ana, California, Washington, China, France, Hong Kong, Japan, Singapore, South Korea, Taiwan and the United Kingdom. For further information, please visit www.dts.com. DTS, the Symbol, and DTS and the Symbol together, are registered trademarks of DTS, Inc. All other trademarks are the properties of their respective owners. © 2012 DTS, Inc. All rights reserved.

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Copyright Business Wire 2010

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