BloomNet® Enhances Business Management System; Ramps-Up Executive Tech Team

BloomNet, a leading floral industry business service provider and one-stop destination for innovative products and best-in-class services, has announced the introduction of enhanced versatility for its state-of-the-art Business Management System, providing the ability to more extensively adapt the system’s features uniquely to the needs of BloomNet Florists. In addition, BloomNet has added a highly experienced executive to its technology support team.

BloomNet’s Business Management System (BMS), which has been designed by florists for florists to optimize productivity in retail flower shops, is a web-based point of sale solution that provides comprehensive, leading edge features...yet is easy to use. BloomNet has acquired the system’s software and by gaining hands-on control over the software, BloomNet has increased the flexibility to tailor certain features to specific shop requirements, extending the system’s capabilities and its inherent efficiencies even further for BloomNet Florists.

Due to its intuitive operation, the BloomNet Business Management System allows BloomNet Florists to concentrate on expanding their business opportunities rather than thinking about their technology. The system offers a single-order entry screen for rapidly entering and managing orders, as well as fast and convenient order modification, real-time credit card processing, a complete product catalog, robust customer database functionality, and business management work queues such as “To Be Designed,” Awaiting Delivery” and “Out For Delivery.” Other features and benefits include the ability to verify delivery addresses, route orders for drivers, track sales tax, and print professional enclosure card messages.

“BloomNet is continually striving to improve and advance our industry-benchmark suite of technology as a way of helping Florists run their businesses more profitably,” said Mark Nance, AAF, President of BloomNet. “Gaining control over our Business Management System’s software is another example of our ongoing commitment to delivering the best possible support to BloomNet Professional Florists.”

Enhancing that support further, BloomNet has added a technology sales pacesetter to its BloomNet Technologies team. Dave Mellin, who has been named as BloomNet Regional Vice President, Technology Sales, possesses more than 15 years of industry experience and has served in sales and technology-related capacities at both Teleflora and FTD, earning a reputation as one of the industry’s top florist support professionals. “I am thrilled to join BloomNet, a forward-thinking organization and the industry’s leading innovative service provider. BloomNet is dedicated to working closely with Florists to find and implement solutions designed to grow their profitability,” said Mr. Mellin.

“BloomNet is excited to welcome Dave Mellin to our team,” continued Mr. Nance. “His extensive knowledge and background working side-by-side with retail Florists combined with his boundless energy will be tremendous assets in maximizing BloomNet’s cutting-edge technologies to enhance profit potential for our Florists.”

About BloomNet®

BloomNet® ( or 1-800-BloomNet) is an international wire service and a world class business solutions provider offering quality products and diverse services to a select network of professional retail Florists who utilize BloomNet’s resources to grow their businesses profitably. Professional Florists who are part of the BloomNet network can take advantage of several key benefits including the highest published rebate in the industry with the easiest rebate qualifications, tiered membership costs, state-of-the-art technology solutions, and a complete suite of value-added products and services. BloomNet has established and maintains the industry’s most stringent business standards for participating Florists. BloomNet, Inc. is a wholly-owned subsidiary of 1-800-FLOWERS.COM, Inc.

Copyright Business Wire 2010