Celebrity Style Expert Tim Gunn Curates A Boutique Exclusively On BelleandClive.com

At 7 p.m. EDT today, Bluefly (NASDAQ Capital market: BFLY) will unveil the latest edition of celebrity boutiques on their new flash sale site, BelleandClive.com. Starring seasoned fashion expert and author, Tim Gunn, viewers will be treated to a specially-curated boutique inspired by his new book, Tim Gunn’s Fashion Bible.

Best-known as cohost of the Emmy-award winning reality show Project Runway, Gunn brings an intelligent and fearless attitude to Belle & Clive’s popular celebrity curation series. Drawing from his exhaustive knowledge and intensive research to offer cutting-edge insights into modern style, Gunn explains some of fashion’s most perplexing quirks while changing the way you view your wardrobe. From the essential accessories of the season to fall’s chicest outerwear, Gunn hand-selected classic silhouettes that any modern woman can wear.

Gunn will participate in a social “takeover” for Bluefly, Inc.’s brands in association with his celebrity curation. On September 7, Gunn will be a guest editor on the Belle & Clive Facebook page, where he will post exclusive photos and content cataloging his career. On September 12, Gunn will participate in a live Q&A with Bluefly’s Twitter followers. Followers are encouraged to submit questions to Tim with hashtag #AskTimGunn.

Gunn joins a distinguished cast of celebrity contributors including blogging phenom Leandra Medine, stylist Brad Goreski, Real Housewife Bethenny Frankel, and the E! Network host Giuliana Rancic, among others. Since its launch in December 2011, Belle & Clive has grown into a hub for fashion-hungry influencers looking for luxury without the price shock.

Founded in 1998, Bluefly, Inc. (NASDAQ SmallCap: BFLY) is a leading online retailer of designer brands, fashion trends and superior value. In 2011, Bluefly expanded its portfolio, launching Belle & Clive, a members-only shopping destination that presents highly-curated selections of important brands -- like Christian Louboutin, Gucci, and Prada -- via limited-time sale events. For more information, please dial 212-944-8000, or visit www.bluefly.com.

Gallery Books—a division of Simon & Schuster, is an imprint dedicated to publishing a variety of must-read books on a wide array of topics. Established in 2009, the imprint is designed to showcase established voices and to introduce emerging new ones—in both fiction and nonfiction. For more information, visit www.SimonandSchuster.biz.

For further information and questions concerning Belle & Clive’s celebrity curations, please contact Keira Lim via email at keira.lim@bluefly.com or 212-944-8000.

Copyright Business Wire 2010

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