“The addition of a long-term care benefit rider to Unum’s whole or universal life plan can give employees and their spouses added protection without breaking the bank,” Cecil said. “The long-term care benefit rider is an easy and flexible way to assist with long term care or expenses.”To help employees better understand which benefits make the most sense and when, Unum launched an interactive site, getbenefitsmart.com. This site offers clear, real-world descriptions of what benefits are important at different stages of life. Life Insurance Awareness Month (LIAM) is an industry-wide effort coordinated each September by the nonprofit LIFE Foundation. The campaign this year features Buddy “The Cake Boss” Valastro, the 2012 spokesman for the campaign, whose father died of cancer when Buddy was just 17, leaving his family with no breadwinner – and no life insurance. About Unum Unum ( www.unum.com) is a leading provider of financial protection benefits through the workplace. The disability insurance leader in the U.S. for 36 years, Unum’s portfolio of financial protection products also includes life, accident and critical illness, which help protect millions of working people and their families in the event of an illness or injury. In 2011, Unum paid more than $5 billion in benefits to more than 450,000 individuals and their families.