WWE® To Make Live Event Debut In Egypt

WWE (NYSE:WWE) today announced, that for the first time, it will bring WWE World Tour to Egypt for three nights from Thursday, October 18 through Saturday, October 20, 2012 at the Cairo Stadium Complex. With its debut in Egypt, WWE continues to expand the reach of its business, including live events in six new countries in 2012.

This Egyptian tour comes on the heels of a successful WWE Raw® World Tour in Abu Dhabi this past February, where more than 16,000 fans packed the International Tennis Complex within the Zayed Sports City. The WWE World Tour will bring some of WWE’s biggest Superstars to fans in Egypt, including Sheamus®, Alberto Del Rio®, Zack Ryder®, Kofi Kingston® and Dolph Ziggler®*.

WWE will be working with Egyptian live events promoter, Creative Design, to bring WWE World Tour to local fans. Creative Design previously brought WWE to Doha, Qatar last year.

“WWE is one of the largest names in family entertainment, and it’s a great honor to hold such an enormous event in a wonderful country like Egypt,” said Assem Al Sheikh, Chairman of Creative Design.

“We’re thrilled to announce this three-day, live event tour in Egypt,” said Ed Wells, Managing Director and Senior Vice President of WWE International. “These shows in Cairo are further testament to the strength and popularity of the WWE brand throughout the MENA region and build on our efforts to expand our business internationally.”

Tickets are on sale starting September 8 and can be purchased from Ticketsmarche.com.Tickets hotline: +2 01008425387 (+2 0100tickets).

*Talent line-up subject to change

About WWE:

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Creative Design:

Creative Design, Member of OWMNYA holding, SAL, is a world-class group of companies. The group encompasses companies operating in diversified business lines including marketing, media, advertising, event management and consultancy for various industries and businesses. The staff’s expertise extends for more than 15 years, working for brands worldwide. The group is formed with the intention of offering end to end professional services and value-adding services for local and international businesses. www.creativedesignmena.com

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.

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