BUFFALO, N.Y., Sept. 6, 2012 (GLOBE NEWSWIRE) -- Synacor, Inc. (Nasdaq:SYNC), leading provider of next-gen startpages, TV Everywhere solutions and cloud-based services, today announced an expanded Cloud Identity Management platform, broadening its cloud-based services suite for consumer electronics companies, wireless carriers, programmers and app developers in addition to pay-TV providers. Synacor's Cloud ID enables consumers to authenticate, authorize and/or register, at any time or location, on any device. Synacor's Cloud ID features Social Login, an industry first. Social Login gives Synacor customers the flexibility to offer consumers access to online pay-TV content with their favorite social accounts like Facebook, Twitter or Google, while simultaneously authorizing with their pay-TV provider or billing account. Synacor Cloud ID brings the convenience of Social Login to TV Everywhere consumers with the trust of entitlement verification for TV authorization. "Synacor's experience and scale providing web authentication and identity integrations is a strategic advantage over other cloud identity providers," said Michael Bishara, Synacor GM for TV Everywhere. "Synacor successfully provided authentication for NBC Universal's TV Everywhere 2012 Summer Olympics on behalf of nearly 40 pay-TV customers, spanning all 50 states, reaching 25 million subscribers—the largest TVE Olympics footprint. Synacor is now leveraging our experience to provide cloud identity services for additional customer verticals that require registration, authentication and authorization capabilities." Synacor's Cloud ID Management Platform already provides authentication services for TV Everywhere, Messaging and Value Added Services, but has been expanded to provide a full suite of Identity Management Services. These expanded capabilities will enable consumer electronics companies, app developers and programmers to provide a secure and trusted identity management solution to their end-consumers. "Synacor provides consumers a seamless authentication, authorization and registration experience while providing our customers with all their administrative needs such as Account Management, Auditing and Reporting," said Synacor co-founder and EVP George Chamoun. "As identity management moves from the enterprise to a distributed model, companies such as pay-TV, consumer electronics and app developers need a trusted and tested partner to serve as their conduit for ID services. With more than a decade of experience including innumerable integrations and millions of authentications across hundreds of devices, Synacor is that Cloud ID partner."