Brightcove (NASDAQ: BCOV), a leading global provider of cloud content services, today at IBC 2012 announced significant new services to accelerate and streamline the video encoding workflow for on-demand and live content. Zencoder Instant Play™ is a new capability that enables on-demand video playback to start just seconds after the file upload process begins, greatly accelerating the video publishing process. Zencoder Live Cloud Transcoding provides a powerful alternative to costly on-location live encoding hardware and dedicated uplink bandwidth. “Video professionals have been conditioned to accept transcoding delays for on-demand content publishing and costly on-premise infrastructure investments for high quality live streaming,” said Jon Dahl, vice president of encoding services at Brightcove. “We are shattering the status quo with these new capabilities, using the cloud to nearly eliminate the transcoding-to-playback delay and make it possible to cost-effectively deliver high quality multi-screen live streaming.” New Instant Play applies live streaming methodology to file-based transcoding and takes advantage of parallel processing in the cloud to enable media playback within seconds of commencing transcoding. With Instant Play, files are transcoded while the file is being uploaded, and most importantly, content is streamed for playback before the entire file is transcoded. Publishers of breaking news content, sports highlights, political commentary and other types of time-sensitive content can immediately publish video and get a head start on breaking news cycles to capture viewer interest. Instant Play, combined with the efficiencies of a cloud-based solution, enables organizations to achieve instant scale and greater operational efficiencies than previously allowed by existing hardware and software encoding solutions. The Live Cloud Transcoding service eliminates the complexity and cost associated with encoding and streaming live events to multiple screens. Currently, streaming live events to multiple devices necessitates costly hardware or software encoders, requiring significant operational expertise. The complexity and number of encoders required for live streaming video is multiplied when adaptive bitrate technologies, such as HLS, are used. When publishing multiple encoded streams, as with adaptive bitrate streams, uplink bandwidth becomes a bottleneck, driving up the cost of on-location Internet connectivity.