United Insurance Holdings Corp. (OTC: UIHC) (United or the Company), a property and casualty insurance holding company, announced today the appointment of B. Bradford Martz, CPA, as its Chief Financial Officer, effective October 1, 2012. Mr. Martz will be responsible for United’s financial planning, reporting and internal control functions, and general corporate finance activities. Mr. Martz, 41, brings to United an extensive background in the insurance and financial services industry and has served as a key member on several executive management teams. During a career in finance that has spanned 20 years, he has held the titles of Chief Financial Officer, Chief Accounting Officer, Controller, and Director of Finance and Corporate Planning. Most recently, Mr. Martz served as Senior Vice President and CFO of Bankers Financial Corporation (Bankers), a St. Petersburg, FL based insurance holding company. John Forney, Chief Executive Officer of United stated, “I am enthusiastic to have Brad join the Company, as his extensive experience in our industry and strong financial acumen makes him the ideal choice as our Company’s new CFO. I am confident that he will be a valuable asset during this stage of United’s development and integral to our focus on enhancing shareholder value. I would also like to thank John Rohloff, who filled in as our Interim Chief Financial Officer and remains a valued member of our financial team as SEC Reporting Manager.” Background on Mr. B. Bradford Martz From 2004 to present, Mr. Martz served as Chief Accounting Officer and then Chief Financial Officer for Bankers, where his responsibilities included leading all aspects of accounting and finance with a team of over 40 professionals in five locations. He also oversaw the specific financial matters at the insurance company, including risk management, reinsurance program design, and managing financial communications with A.M. Best and other rating agencies and regulators. He also was instrumental in directing the firm’s merger and acquisition functions, having completed several strategic purchases and divestitures as well as the development of integration plans and strategic partnerships.