Grandma’s, America’s Favorite Molasses Brand, Supports Elephants In Need With Its Adopt An Elephant Campaign

Baking staple Grandma’s Molasses has furthered its commitment to The Elephant Sanctuary in Tennessee, a nonprofit organization that provides a haven for old, sick or needy African and Asian elephants, with the launch of the Grandma’s Molasses Adopt an Elephant Campaign. Beginning September 4 through December 31, 2012, animal lovers can visit to “adopt” an elephant with a small donation to The Elephant Sanctuary.

Since 2008, America’s #1 molasses brand has donated an annual supply of product to The Elephant Sanctuary, where it is used to entice elephants to take their medications and dietary supplements by concealing the taste with its flavorful sweetness. With the launch of this new charitable initiative, Grandma’s Molasses is giving people everywhere a simple way to help elephants in need.

“It costs approximately $133,000 to provide sanctuary for one elephant for a year, and $30 to feed one elephant for a day, so every little bit helps,” said Steve Smith, Director of Elephant Husbandry for The Elephant Sanctuary. “ Grandma’s Molasses has been a wonderful partner over the years, and the donation of product has been invaluable to our elephants and their nutritional needs. We’re thrilled to be a part of this new campaign as it will continue to greatly impact the lives of our elephants.”

Animal lovers are encouraged to visit to “adopt.” With each donation of $10 or more comes a certificate of “adoption,” a subscription to The Elephant Sanctuary’s Trunklines newsletter, a coupon for a free jar of Grandma’s Molasses, and an original recipe for Grandma’s Elephant Bread – a sweet treat made with Grandma’s Molasses, nuts and all the things elephants love created by Heather Baird of the influential Tennessee baking blog With each donation of $30 or more comes all of this, plus photos and bio information about the “adopted” elephant. 100% of the proceeds from the Grandma’s Molasses Adopt an Elephant Campaign will benefit The Elephant Sanctuary.

Grandma’s Molasses prides itself on being the highest grade, purest molasses available and it’s been rewarding to see the product used to make a tangible difference in the lives of animals that need our help,” explained Jordan Greenberg, Vice President, Marketing at B&G Foods. “Launching the Grandma’s Molasses Adopt an Elephant Campaign enables everyone to share in the rewarding experience of giving back to animals in need.”

Grandma’s Molasses is available at grocery stores nationwide for approximately $2.99, and is the highest grade molasses available, made from 100% pure, natural sugarcane juice and contains no additives. For additional information about the Grandma’s Molasses Adopt an Elephant Campaign, and to make a donation, please visit

Follow Grandma’s Molasses on Facebook and Twitter for regular campaign updates, recipes and more. Grandma’s Molasses also helps spread awareness of The Elephant Sanctuary’s mission by featuring an “Elephant of the Month” on the Grandma’s Molasses website, and displaying the sponsorship seal on all product labels.

About The Elephant Sanctuary

The Elephant Sanctuary is a nonprofit organization licensed by the U.S. Department of Agriculture and the Tennessee Wildlife Resources Agency. It was founded in 1995 and is the nation’s largest natural habitat refuge developed specifically for African and Asian elephants, operating on 2,700 acres in Hohenwald, Tennessee. To learn more about The Elephant Sanctuary please visit Follow The Elephant Sanctuary on Facebook and Twitter for fun facts about elephants, details about how to offer support, and more.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods’ products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Don Pepino, Emeril’s, Grandma’s Molasses, Joan of Arc, Las Palmas, Maple Grove Farms of Vermont, Molly McButter, Mrs. Dash, Ortega, Polaner, Red Devil, Regina, Sa-són, Sclafani, Sugar Twin, Trappey’s, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard.

Copyright Business Wire 2010