BATON ROUGE, La. and LAS VEGAS, Sept. 4, 2012 (GLOBE NEWSWIRE) -- Pinnacle Entertainment, Inc. (NYSE:PNK) opened L'Auberge Casino & Hotel Baton Rouge to robust crowds on Saturday, September 1 st. Enthusiastic guests began lining up to be the first to experience L'Auberge hours before the 2pm CDT opening. More than 18,000 excited guests streamed in the doors throughout the weekend leading to record new memberships for Pinnacle's my choice loyalty program. The L'Auberge culinary team served more than 8,000 meals throughout opening weekend, showcasing the flavors of Louisiana and its rich cultural history in 18 STEAK, Stadium Sports Bar & Grill, Bon Temps Buffet and more.