BERLIN, Sept. 1, 2012 (GLOBE NEWSWIRE) -- IFA -- Rovi Corporation (Nasdaq:ROVI), driving digital entertainment innovation, today announced that it plans to broaden its comprehensive database of entertainment information to include data on television programs, movies, and celebrities for Portugal and Russia. Used in leading consumer devices, popular applications, pay-TV services and websites today, Rovi's global entertainment database provides a consistent, high-quality standard set of information that companies rely upon to populate their offering with entertainment data to create a more compelling and intuitive discovery experience for consumers. In addition to the planned expansion in Europe, Rovi has added Brazil to its roster of television data coverage of more than 30 different countries worldwide. The new content reinforces Rovi's global data strength, with coverage on over four million TV shows, 550,000 movie titles, more than a million celebrities' profiles and a large library of images that dramatically enhances the visual experience, enabling services to build a more eye-catching, engaging and enjoyable interface for discovering content. Rovi's breadth of data provides global device manufacturers with the ability to more easily localize consumer electronics, mobile and web products, without having to fully customize an individual offering for each local market. "Across the world, entertainment is turning digital. In order for entertainment device makers, applications and services to expand their footprint and offer a unique, personal experience for the local market, they need in-country, multi-language, quality data that is easy to integrate and deploy globally," said John Moakley, EVP of Data Solutions Group for Rovi. "Rovi is working to pave the way for its customers to enter Brazil, Portugal and Russia by providing the foundational piece on which they can build their digital offerings." According to Digital TV Research, the number of global digital TV homes will double between 2011 and 2017 to more than 1.3 billion. The analyst firm estimates that global penetration of digital TV will climb to 86.7% by 2017, with Russia expected to add more than 26 million digital homes between 2012 and 2017. Both Brazil and Russia are expected to be among the top ten countries by number of IPTV households and revenue at the end of 2017.