Breakfast will never be the same. Today, Taco Bell® introduced the cornerstone of FirstMeal™ – the new A.M. Crunchwrap – and Mtn Dew A.M., a combination of Mountain Dew® and Tropicana Orange Juice mixed in-store, joining its Cinnabon® Delights as three destination items exclusively available at Taco Bell. FirstMeal, Taco Bell’s breakfast menu that combines great value and innovation with classic breakfast tastes, is available at more than 815 participating restaurants in 10 Western states, including California, Arizona and Colorado.
The A.M. Crunchwrap and Mtn Dew A.M. join the full FirstMeal™ menu, which was introduced January 2012 in Western states and continues to roll out to new Taco Bell® restaurants. For locations that serve FirstMeal, visit the store locator list on www.tacobell.com/firstmeal.About Taco Bell Corp. Taco Bell Corp. ("Taco Bell"), a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the nation's leading Mexican-style quick service restaurant. Taco Bell serves tacos, burritos, signature quesadillas, nachos, and other specialty items. Taco Bell serves more than 36.8 million consumers each week in nearly 5,600 restaurants in the U.S. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50393755&lang=en