Insiders Trading VRSK ZIP CPB PANL

By Jonathan Moreland, founder of Insider Insights and author of Profit From Legal Insider Trading.

NEW YORK ( TheStreet) -- It is a victory for common sense. Tracking the trading behavior of company executives, directors and large shareholders in the stocks of firms they're registered in as "insiders" has proven to be profitable, according to both academic studies and (more importantly) the experience of professional investors.

Below are lists of the top 10 mainly open-market insider purchases and sales filed at the Securities and Exchange Commission Thursday, August 30, 2012 as ranked by dollar value. Please note, however, that these are only factual lists, not buy and sell recommendations. Dollar value is only one metric to assess the importance of an insider transaction, and, frankly, often not even the most important metric that determines if an insider transaction is significant.

At, we find new investment ideas just about every day using these and more intricate insider screens to determine where we should focus our subsequent fundamental and technical analysis. And while stocks don't (or shouldn't) move up or down based on insider activity alone, insiders tend to be good indicators of when real stock-moving events like earnings surprises, corporate actions, and new products may be in the offing.

So use these regular Top Insider Trades columns as the initial research tools they are meant to be, and click the links in the tables to analyze a company's or insider's full insider history. Also feel free to contact us with any questions on our proprietary insider data, and how it is best analyzed.
Zipcar (ZIP) Case Stephen M DIR,BO 255,311 1,978,660
Axis Capital Holdings (AXS) Nichols John Drake CEO 30,000 1,008,141
Sonus Networks (SONS) Empire Capital Mgt BO 290,149 559,988
Alleghany (Y) Brandon Joseph Patrick VP 1,000 334,247
Delta Air Lines (DAL) Woodrow Kenneth DIR 25,000 217,928
Micro Imaging Technology (MMTC) Newhuis Gregg DIR,BO 200,000,000 200,000
Mcg Capital (MCGC) Neu Richard W CEO,DIR 31,345 143,874
Aware (AWRE) Ronin Capital BO 23,000 137,540
Gramercy Capital (GKK) Harris Benjamin P PR 40,000 105,636
Callaway Golf (ELY) Leposky Mark F VP,OO 17,365 99,849
Source: Insider Insights
Estee Lauder (EL) Lauder Ronald S CB,BO 746,082 44,871,388
Campbell Soup (CPB) Weber Charlotte C DIR 168,166 5,904,265
Verisk Analytics (VRSK) Lehman John F DIR 96,100 4,613,551
Scotts Miracle Gro (SMG) Hagedorn Partnership BO 51,465 2,108,007
Mastercard (MA) Reeg Robert PR 4,935 2,092,389
Dominos Pizza (DPZ) Doyle J Patrick PR,CEO,DIR 41,985 1,510,079
Cepheid (CPHD) Gutshall Thomas L DIR 40,000 1,496,564
Nielsen (NLSN) Kash Arwin VCB 50,000 1,400,050
Allergan (AGN) Lavigne Louis J Jr DIR 15,000 1,275,600
Proto Labs (PRLB) Cleveland Bradley A PR,CEO,DIR 36,500 1,156,370
Source: Insider Insights

Key to Titles: A=Assistant, AI=Affiliated Investor, AO=Accounting Officer, BD=Business Development, BO=Beneficial Owner, CAO=Chief Accounting Officer, CB=Chairman, CCO=Chief Compliance Officer, CEO=Chief Executive Officer, CFO=Chief Financial Officer, CIO=Chief Information Officer, CO=Compliance Officer, COO=Chief Operating Officer, CT=Controller, CTO=Chief Technology Officer, DIR=Director, EVP=Executive Vice President, F=Founder, FO=Financial Officer, GC=General Counsel, HR=Human Resources, IO=Information Officer, IR=Investor Relations, LO=Legal Officer, MD=Managing Director, O=Officer, OO=Operating Officer, PR=President, PT=Partner, REL=Relative of an insider, SEC=Secretary, SH=Shareholder, SO=Sales Officer, TO=Technology Officer, TR=Treasurer, TT=Trustee, VCB=Vice Chairman, VP=Vice President, X=Ex Officer or other title displayed.
Jonathan Moreland is the founder of, which produces a weekly newsletter and offers professional screening and alerting tools to analyze a proprietary, real-time insider data feed. He is also the principal of Insider Asset Management, a registered investment advisor in New York. Mr. Moreland has been analyzing insider data professionally for two decades and has been a contributor to since 2001. A fundamental analyst with an MBA in finance, Mr. Moreland long ago identified insider data as an excellent first screen to determine where to focus his research efforts. He is quoted frequently in the media for his insider analysis and stock recommendations stemming from it. He is also author of Profit From Legal Insider Trading.

Under no circumstances does the information in this column represent a recommendation to buy or sell stocks. While he cannot provide investment advice or recommendations, Moreland appreciates your feedback; click here to send him an email.

If you liked this article you might like

Today Verisk Analytics (VRSK) Hits New Lifetime High

These 3 Brexit Bargain Buys Have Bullish Charts to Match

Brexit Bargain Buys: 14 More Stocks Picked by Morgan Stanley

Today's Top Performers In Diversified Services

Investors Likely to Cheer Sale of Verisk's Health Unit