Search Jim Cramer's "Mad Money" trading recommendations using our exclusive "Mad Money" Stock Screener.
This program last aired on May 2. NEW YORK ( TheStreet) -- "Investing isn't easy, but it doesn't have to be mystifying," Jim Cramer told "Mad Money" viewers Thursday. He dedicated the entire show to translating Wall Street jargon into plain English for individual investors. The first words in the Wall Street dictionary to translate are "secular" and "cyclical," two important ideas Cramer said go hand in hand. Cyclical companies need a strong economy in order to grow -- think steel, machinery and chemical stocks. Secular growers, on the other hand, keep growing regardless of the economy. Cramer said these are companies that make anything you eat, drink, smoke, brush your teeth with or use as medication. Why are these distinctions important? Because they help determine how much a company will earn in a given environment. Cramer said the hedge fund playbook was written on buying and selling these powerful trends. This is why the philosophy of "buy and hold" is silly, said Cramer. Why would anyone want to hold a stock that's out of favor? During times of recession, said Cramer, investors need to sell the cyclicals and buy into the secular names. When the economy is recovering, it's time to sell the seculars and jump back into the high-growth cyclicals.