BURLINGTON, Mass., Aug. 30, 2012 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (Nasdaq:BLIN), developer of the award-winning iAPPS Web Engagement Management platform and interactive technology solutions, today announced a new partnership with SilverTech, a highly acclaimed internet marketing, design and development firm based in Manchester, NH. SilverTech becomes the latest addition to Bridgeline's rapidly growing, powerhouse collection of iAPPS Reseller Partners. SilverTech's sixteen-year history in the internet technology and marketing business – one that portrays an evolution from a small web and IT services group, to a dial-up internet provider to the respected, award-winning marketing agency it is today – brings considerable heft to Bridgeline's roster of iAPPS Reseller Partners. Their proven track record with highly satisfied clients such as Life is good ®, Polartec ®, and Robert Rothschild Farm specialty foods, along with a constant knack for recognizing useful and implementable digital marketing trends, promises to only get better with the addition of the iAPPS Product Suite to their arsenal of development environments. "The iAPPS platform allows us to focus on the creative and strategic value we bring to our clients' online channels while dramatically reducing development costs," says Jeff McPherson, Director of Agency Development. "With this platform, we can truly focus on the goal we have for every client, which is developing a memorable impact with high returns for their marketing investments. We're thrilled to introduce iAPPS as an additional value-add solution to our clients." Bridgeline's iAPPS Product Suite is the industry's leading Web Engagement Management (WEM) solution and only WEM platform available in either a SaaS or perpetual license that unifies Content Management, e-Commerce, e-Marketing, and analytics capabilities - enabling users to swiftly enhance and optimize the value of their web properties. The capabilities built into the iAPPS Product Suite enable digital marketers from organizations like L'Oreal, Novartis, General Electric, SunChemical, and Children's Hospital Colorado, to develop and manage more effective site and email marketing content. With iAPPS' single, unified platform, driving more effective, measurable campaigns gives marketers a distinct edge that can propel optimization of their online marketing channels.