The insights in the report are based upon a study commissioned with comScore, and observations from thousands of mobile ad campaigns run across the Millennial Media platform.Visit http://www.millennialmedia.com/mobile-intelligence/mobile-intel-series/ to download the complete free report and all the charts and graphic files contained in the report. About Millennial Media Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit www.millennialmedia.com for more information.