Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that New Balance, the global athletic brand, is using Demandware Commerce to power its worldwide, multi-brand ecommerce strategy. The company recently launched several new ecommerce sites on Demandware, including New Balance and Warrior brands in the US and UK, and Cobb Hill, Aravon and Dunham in the US. New Balance plans to use Demandware to launch additional sites in new international markets and for other brands, including PF Flyers.
- An open, extendable and fully customizable cloud-based platform that enables fast time-to-market and a lower total cost of ownership
- Powerful, merchandiser-friendly tools to streamline product content and promotion management across brands and sites
- Ongoing global platform innovations where new features can be developed once and made available instantly across all sites in all countries, despite differences in local technical infrastructures, operations and cultural environments
About New BalanceNew Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletic shoe company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Flimby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com. About Demandware Demandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 1-888-553-9216 or email email@example.com. Demandware is a registered trademark of Demandware, Inc. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50390615&lang=en