COLUMBIA, Md., Aug. 28, 2012 /PRNewswire/ -- Arbitron Inc. (NYSE: ARB) announced today that Manish Bhatia has joined the company in the newly created position of Executive Vice President, New Product Innovation. Mr. Bhatia will report to Sean Creamer, Executive Vice President and Chief Operating Officer of Arbitron. Mr. Bhatia will direct the Arbitron cross-platform initiatives and lead the teams that are developing additional research services outside the company's core radio business. "Throughout his 23-year career, Manish has been a leader and an innovator in the development of advanced research services for new and emerging media," said Sean Creamer, Executive Vice President and Chief Operating Officer, Arbitron Inc. "He has collaborated with major media and Internet companies to develop solutions that helped these companies make informed decisions about their media strategies. "In addition to his leadership role for the company's growth initiatives, Manish will serve as a key partner for the Radio Service Innovation team which is led by Gregg Lindner, Executive Vice President and Chief Research Officer. Gregg and Manish will both focus on ways to leverage the potential of our PPM technology and consumer panel for current and emerging customer groups," said Mr. Creamer. Since 2010, Mr. Bhatia had been President and Chief Executive Officer for Symphony Advanced Media, a Silicon Valley-based startup serving advertisers with cross-media insights. From 2007 until 2010, Mr. Bhatia held senior positions at The Nielsen Company focused on advanced TV, online, mobile, and social media measurement. As President, Advanced TV Services from 2009-2010, he led efforts to leverage set-top box tuning data to create new insights into television audience behavior. As President, Global Services and U.S. Sales for Nielsen Online, he lead the integration of the 2007 acquisition of NetRatings into the Nielsen organization and developed services to deliver integrated cross-media insights including the integration of television and online behaviors as well as online and mobile behaviors. Prior to the 2007 acquisition of NetRatings, Mr. Bhatia served as Executive Vice President, Global Operations and U.S. Sales for the Silicon Valley-based, NASDAQ-traded Internet research firm. At NetRatings, he led the product, strategy, research, engineering, and operations functions globally and directed the sales and client service functions in the U.S.