"Just as we saw with home broadband in the past decade, the expectation that the company will supply full reimbursement for equipment and services will decline over time, and we will see the typical employer favor reimbursing only a portion of the monthly bill," said Mr. Willis. "We also expect that as adoption grows and prices decline employers will reduce the amount they reimburse."While BYOD programs can reduce costs, they typically do not. As businesses look to drive ever more capability to the mobile device, the costs of software, infrastructure, personnel support and related services will increase over time. Once companies start including file sharing, business applications and collaboration tools, the costs to provide mobile services go up dramatically. Gartner believes that IT's best strategy to deal with the rise of BYOD is to address it with a combination of policy, software, infrastructure controls and education in the near term; and with application management and appropriate cloud services in the longer term. Policies must be built in conjunction with legal and HR departments for the tax, labor, corporate liability and employee privacy implications. Gartner recommends that companies start with a standard policy that would apply anywhere, and create customized versions by country if necessary. "BYOD is not for every company, or every employee. There will be wide variances in BYOD adoption across the world — by geography, industry and corporate culture," said Mr. Willis. "Most programs are at the employee's discretion — they decide if they want to opt in. For the vast majority of companies it is not possible to force all users into a bring your own (BYO) program without substantial financial investments — and considerable support from senior management." Despite the inherent challenges, Gartner believes that we are likely to see highly successful BYOD programs in the coming years. Many businesses will expand beyond smartphones and tablets and embrace BYO for personal computers. Beyond PCs, it is likely that users will discover new uses for emerging devices not initially understood by IT planners, much like we saw with the iPad.
"It won't stop with bring your own PC," said Mr. Willis. "Bring your own IT is on the horizon. Once these new devices are in the mix, employees will be bringing their own applications, collaboration systems, and even social networks into businesses."Additional information is available in the Special Report "Bring Your Own Device: New Opportunities, New Challenges." The Special Report is available on Gartner's website at http://www.gartner.com/technology/research/ipad-media-tablet/bring-your-own-device.jsp. The Special Report includes top-level advice and addresses every part of the BYOD strategy: from planning, to policy, to project management, to cost estimations. Gartner analysts drive deeper into the business case and the question of whether BYOD saves money, and assess the state of the art in management and security technologies. Gartner analysts will examine key issues for BYOD at Gartner Symposium/ITxpo. About Gartner Symposium/ITxpo Gartner Symposium/ITxpo is the world's most important gathering of CIOs and senior IT executives. This event delivers independent and objective content with the authority and weight of the world's leading IT research and advisory organization, and provides access to the latest solutions from key technology providers. Gartner's annual Symposium/ITxpo events are key components of attendees' annual planning efforts. IT executives rely on Gartner Symposium/ITxpo to gain insight into how their organizations can use IT to address business challenges and improve operational efficiency. Additional information for Gartner Symposium/ITxpo in Orlando, October 21-25, is available at www.gartner.com/symposium/us. Members of the media can register for the event by contacting Christy Pettey at email@example.com. Additional information from the event will be shared on Twitter at http://twitter.com/Gartner_inc and using #GartnerSym. Upcoming dates and locations for Gartner Symposium/ITxpo include:August 28-30, Cape Town, South Africa: www.gartner.co.zaOctober 3-5, Tokyo, Japan: www.gartner.com/jp/symposiumOctober 10-12, Goa, India: www.gartner.com/in/symposiumOctober 21-25, Orlando, Florida: www.gartner.com/us/symposiumOctober 29-31, Sao Paulo, Brazil: www.gartner.com/br/symposiumNovember 5-8, Barcelona, Spain: www.gartner.com/eu/symposiumNovember 12-15, Gold Coast, Australia: www.gartner.com/au/symposiumMarch 5-7, 2013, Dubai, UAE: www.gartner.com/technology/symposium/dubai/ About Gartner Gartner, Inc. (NYSE: IT) is the world's leading information technology research and advisory company. Gartner delivers the technology-related insight necessary for its clients to make the right decisions, every day. From CIOs and senior IT leaders in corporations and government agencies, to business leaders in high-tech and telecom enterprises and professional services firms, to technology investors, Gartner is a valuable partner in 12,000 distinct organizations. Through the resources of Gartner Research, Gartner Executive Programs, Gartner Consulting and Gartner Events, Gartner works with every client to research, analyze and interpret the business of IT within the context of their individual role. Founded in 1979, Gartner is headquartered in Stamford, Connecticut, USA, and has 5,200 associates, including 1,280 research analysts and consultants, and clients in 85 countries. For more information, visit www.gartner.com.