HeritageBank Of The South Upgrades Macon Loan Production Office To A Full-Service Banking Office

Heritage Financial Group, Inc. (NASDAQ: HBOS), the holding company for HeritageBank of the South, today announced that it has converted its loan production office in Macon, Georgia, to a full-service banking location. HeritageBank of the South entered the Macon market in August 2011 with the opening of a mortgage loan office. In April 2012, the Bank opened a loan production office headed by Hughes Pinson, President of the Macon market, who joined HeritageBank of the South at that time to lead the Bank's expansion in central Georgia.

The new HeritageBank of the South office is located at 4961 Forsyth Road in Macon.

Concurrent with the conversion of the Macon location to a full-service branch, the Bank also announced the hiring of Donna L. Sanders as its Branch Manager. Sanders brings to HeritageBank of the South more than 30 years of banking experience in the Macon market, along with seasoned skills in operations, lending, new business development, customer service, and relationship management.

Commenting on the announcement, Leonard Dorminey, President and Chief Executive Officer of Heritage Financial Group, said, "We are excited to announce the Bank's continued growth in Macon over such a short period of time. The ability to elevate our presence there now with a new full-service branch is a tribute to the leadership and dedication of Hughes and his team. Going forward, we expect that Donna will have a similar positive impact on our business in Macon, contributing to the steady expansion we have seen there."

Heritage Financial Group, Inc. is the holding company for HeritageBank of the South, a community-oriented bank serving multiple markets across Georgia, North Central Florida and Eastern Alabama through 23 full-service branch locations, 11 mortgage offices, and 4 investment offices. As of June 30, 2012, the Company reported total assets of approximately $1.1 billion and total stockholders' equity of approximately $123 million. For more information about the Company, visit HeritageBank of the South on the Web at www.eheritagebank.com and see Investor Relations under About Us.

Except for historical information contained herein, the matters included in this news release and other information in the Company's filings with the Securities and Exchange Commission may contain certain "forward-looking statements," within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements can be identified by the fact that they do not relate strictly to historical or current facts and often use words or phrases "opportunities," "prospects," "will likely result," "are expected to," "will continue," "is anticipated," "estimate," "project," "intends" or similar expressions. The forward-looking statements made herein represent the current expectations, plans or forecasts of the Company's future results and revenues. The Company intends such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in the Private Securities Reform Act of 1995 and includes this statement for purposes of these safe harbor provisions. These statements are not guarantees of future results or performance and involve certain risks, uncertainties and assumptions that are difficult to predict and are often beyond the Company's control. Actual outcomes and results may differ materially from those expressed in, or implied by, any of these forward-looking statements. Investors should not place undue reliance on any forward-looking statement and should consider the uncertainties and risks, discussed under Item 1A. "Risk Factors" of the Company's 2011 Annual Report on Form 10-K and in any of the Company's subsequent SEC filings. Further information concerning the Company and its business, including additional factors that could materially affect the Company's financial results, is included in its other filings with the SEC.

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