ATLANTA, Aug. 27, 2012 /PRNewswire/ -- Michael J. Hoberman has been named senior vice president of business development for Broadspire, a Crawford Company and leading third party administrator of workers compensation claims, liability claims and medical management services. Hoberman rejoins Broadspire after serving as senior vice president of business development and client services for a major U.S.-based third party administrator. In addition to sales and account management, he also was responsible for the analytics team and global TPA services in that role. He held several executive sales and account management positions at Broadspire and its predecessor organization from 2000 to 2006. "Among Mike's many accomplishments was the vital role he played to develop and launch Broadspire as an independent third party administrator," said Danielle Lisenbey, president and chief executive officer of Broadspire. "He has been highly successful in building relationships and developing business in our industry, and we are delighted to welcome him back to our organization." In his new role, Hoberman will be based in Fairfield, N.J., and report to Emanuel V. Lauria, executive vice president of global client and business development for Crawford & Company (NYSE: CRDA; CRDB), the world's largest independent provider of claims management solutions, and Lisenbey. Broadspire's current sales and marketing organization will report to him. "Mike is a skilled executive who has proven his ability to create sound strategies and execute on them to meet client needs and increase revenue," Lauria said. "I am looking forward to working with him to continue to grow Broadspire's business." Hoberman began his nearly 30-year career in the insurance industry as a field representative and claims supervisor handling workers compensation, liability and property claims for Liberty Mutual, and later joined Signet Reinsurance Co. as a claims analyst.