PARSIPPANY, N.J., Aug. 27, 2012 (GLOBE NEWSWIRE) -- Avis Car Rental today launched a new integrated marketing campaign, "It's Your Space," that aims to redefine and elevate the role of the rental car in corporate travelers' busy lives. The campaign centers on how business professionals use the space inside the rental vehicle to be productive and recharge when traveling.
- "Rock Out" features a business professional practicing his upcoming presentation by singing the words out loud while he's driving to the meeting.
- "Bizcation TM" highlights a business professional having a challenging day on the job and the relaxation he feels as he jumps into his rental car to enjoy a mini-vacation with his family after the work is done.
- "Deal Closer" shows a group of co-workers utilizing their rental vehicle to prepare and "get psyched" for an important meeting, and then hours later, driving to the golf course to celebrate success.