TV Ad Leader SeaChange Reports Gains For Advertising In North America And Europe
International, Inc. (NASDAQ: SEAC), a leading global multi-screen
video software innovator, today reported on continued North American and
European video service provider uptake for its advertising...
SeaChange International, Inc. (NASDAQ: SEAC), a leading global multi-screen video software innovator, today reported on continued North American and European video service provider uptake for its advertising solutions, including its Infusion Advanced Advertising Platform, the comprehensive solution for linear and non-linear advertising on television and multi-screen devices including tablets, smartphones and PCs. In North America, two of the largest cable television multiple system operators (MSOs) have selected SeaChange for multi-screen ad delivery. Additionally, the Company’s linear local advertising has been selected by two of the region’s largest telecommunications MSOs, including a planned deployment for the largest video advertising insertion operation in the world. In Europe, SeaChange already supports one of the largest video-on-demand (VOD) advertising operations. In addition, two of the region’s largest cable MSOs serving multiple countries are deploying SeaChange’s software for ad insertion into VOD program streams, as well as the Company’s ad decision management tools. “Infusion will ensure that advertising performs its vital role in television especially as non-linear multi-screen viewing continues to grow and as new entrants increase the scale of their operations,” said Aseem Bakshi, general manager, Advertising business unit, SeaChange. “Infusion solutions are enabling some of the largest local advertising projects ever supported in North America, and will empower even more operators in Europe to capitalize on their growing VOD services,” he added. According to Digital TV Research’s On-Demand TV Revenue Forecasts report, global revenues from on-demand TV will hit $6 billion in 2017, up from $3.9 billion in 2011. Regionally, North America and Western Europe will supply two-thirds of global on-demand TV revenues by 2017. The SeaChange Infusion Advanced Advertising Platform is the foundation for the new breed of video advertising operations. Representing the transformation of our world-leading Spot advertising insertion solution, Infusion scales to support operators’ migration to consolidated regional and national advertising systems that are managed from increasingly web-centric and virtualized datacenters. AdPulse provides the extensions to core VOD technology and the ad management back office functions to automate the dynamic insertion of advertisements into on-demand video streams.