By David ScheppCompetition for tech talent in Silicon Valley is particularly keen among companies that produce electronic games. The need for workers with software programming skills is so acute that gaming companies have taken to the Web, producing recruiting videos that showcase corporate culture and the products they make -- and sometimes also take aim at the competition. One example is Kixeye, a fast-growing maker of "hard-core" social games. The San Francisco-based company, which has about 250 employees and is reportedly adding about 20 more each month, has unleashed a recruiting video that appears to target rivals Zynga and Electronic Arts, though not by name. The video, which has been viewed about 250,000 times, pans Kixeye's rivals for producing lame products in its efforts to recruit developers who want to make "kick ass" games. (The video, which contains graphic language, can be watched on YouTube.) As VentureBeat reports, Kixeye, which has a fairly small fan base of 4.8 million users monthly, is one of the most profitable game companies on Facebook. Its free-to-play hard-core games make a lot money, and it's using that money to recruit the best talent available.
"When I actually replied to people who sent me tweets and direct messages, it took off like wildfire," Langhans told the technology-news site. "People loved that there was a real person there to address their queries." So are social media and viral videos as a recruitment tool here to stay or just a fad? A recent poll by Jobvite showed that 92 percent of more than 1,000 human-resource professionals and recruiters worldwide now use social media as a way to find talent, up from 78 percent in 2008.
- Two-thirds of recruiters now use Facebook, a jump of 11 points from 55% last year. With more than 900 million users, employers clearly want to tap this huge talent pool.
- For the first time, more than half (54%) of recruiters now use Twitter for their talent search, indicating that job seekers should be judicious in deciding what to tweet.