Long gone are the days when a white-glove test is what determined a clean home from a dirty home. According to recent survey commissioned in May 2012 1 by Filtrete filters from 3M, the most obvious indicator of a clean home for the majority of home owners is when it is tidy and organized (60 percent) or smells fresh (25 percent) — not the thick layer of dust that lines the bookshelves. These survey findings reveal shortcuts and cover-ups homeowners take to conquer household to-do lists and avoid the embarrassment of a dirty home: Dirty Little Secrets Homeowners are lying about how often they clean and taking shortcuts to get the job done.
- Instead of putting in the elbow grease, 87 percent admit to taking shortcuts to avoid cleaning the home:
- Almost half of homeowners admit to closing off a room from guests (46 percent) and hiding clutter in closets (44 percent). Parents are the worst offenders with more than half (52 percent) claiming to have tucked away items in closets.
- One in four homeowners (28 percent) have dusted with their hand when in a pinch.
- About one in four homeowners (27 percent) confess to throwing something away rather than returning it in its proper place.
- About one in three (36 percent) homeowners say they have lied about how often they clean the home. With only 24 hours in a day, it’s not surprising that 32 percent of homeowners have let three or more weeks slip by between house cleanings.
- Homeowners dislike cleaning so much, 70 percent of homeowners said assigning cleaning chores is more likely to cause an argument than TV remote control privileges.
- Homeowners are more embarrassed to show a dirty home to a neighbor (28 percent) than to their parents (21 percent), boss (19 percent), in-laws (18 percent) or best friends (14 percent).
- 64 percent of homeowners have even gone to extreme measures to rid their homes of pungent odors, such as replacing a rug or carpet (34 percent), purchasing a new trash can (26 percent) or replacing a couch or another piece of furniture (17 percent).
1 This survey was conducted by an independent firm, Wakefield Research, among a sample of respondents who have forced heat and/or central air conditioning in their home. The study was conducted in May 2012. A total of 1,001 qualified surveys were received. The margin of error for total responses is +/- 3.1 percent. 2 Based on comparison of organic vapor capacity versus other national retail furnace filter brands