Digital Domain Drives New Toyota Spot From Director Adam Berg

Digital Domain, a subsidiary of Digital Domain Media Group (NYSE: DDMG) created an oppressive computer generated (CG) world to showcase Toyota’s new GT86 in a new spot titled “The Real Deal” from Stink director Adam Berg and Saatchi & Saatchi London. Berg, working with Saatchi & Saatchi’s Andy Jex and Rob Potts, tapped Digital Domain to tell a story that mimics the car’s key value – breaking out of a monotonous synthetic existence with the power, control and excitement of real life. Expertly wielding Digital Domain’s deep digital production toolset, Berg worked with artists to create everything from digital characters to a stunning full virtual world. The spot aired August 17 in the UK. See it here: https://www.interdubs.com/r/dd/?al=DVQiD7&an=lzRir8&e=HWpowhUz6&t=1345652503

The spot promotes the new Toyota GT86, a sports car that puts control in the hands of the driver rather than computerized systems. Led by VFX Supervisor Vernon Wilbert, Digital Domain supervised the shoot and helped realize the vision of the Saatchi creative team and director Berg. The ambitious project was completed by a team of 18 artists in eight weeks thanks to the efficiencies afforded by Digital Domain’s production-proven processes for building digital characters, cars and environments.

Wilbert said, “Because Digital Domain has such deep resources, we were able to handle everything required for this complex spot -- from previs to virtual production, live-action integration, 2D and 3D animation and tracking, photo-real hair and cloth, and more – without any dedicated R&D. We were able to repurpose about 95% of the assets for this spot from our libraries, which really helped in terms of cost savings and efficiency. We leveraged the digital human pipeline that has been developed at DD over projects like Benjamin Button, TRON: Legacy and virtual Tupac; we were truly standing on the shoulders of giants.”

“The Real Deal” is Adam Berg’s second collaboration with Digital Domain and Wilbert. They teamed up in 2011 for the award-winning commercial “Dust to Dust” for the Gears of War video game franchise. Wilbert said, “Adam knows exactly how to leverage digital production and all that it offers. He spent hours on our virtual stage framing up shots within the digital sets.”

About Digital Domain Media Group

Digital Domain Media Group (DDMG: NYSE) leverages its expertise in digital visual effects (VFX) and computer-generated (CG) animation across a group of interrelated businesses. At its foundation is Digital Domain Productions (DDPI), an award-winning digital production company founded in 1993. This leading provider of visuals has contributed to more than 90 major motion pictures, including Titanic, the Transformers series, Pirates of the Caribbean: At World’s End and TRON: Legacy, hundreds of commercials, and recently created the virtual likeness of rapper Tupac Shakur for Dr. Dre’s show at the Coachella Valley Music Festival. Mothership, a DDPI subsidiary, focuses on creating advertising, entertainment and branded content from concept to completion, across multiple media platforms. DDMG, its work and its employees have been recognized with numerous awards, including seven from the Academy of Motion Picture Arts and Sciences. The company is building on its success in VFX to participate as a co-producer in major productions and is currently co-producing the upcoming live-action sci-fi feature film Ender’s Game, as well as virtual likenesses for Elvis Presley that will be jointly owned by CORE Media Group and DDMG. DDMG also converts two-dimensional (2D) imagery to three-dimensional (3D) imagery and holds key patents in this area. The company is also applying its CG expertise to produce original, family-friendly animated feature films at its subsidiary Tradition Studios. The first movie, The Legend of Tembo, is in pre-production and two more features are in development. The company’s education subsidiary, the Digital Domain Institute, sets a new standard in digital media education through a pioneering public-private partnership with The Florida State University College of Motion Picture Arts. DDMG is expanding its worldwide footprint of the highest quality visual effects and animation at the lowest possible cost through global partnerships in India and China. The company has studios in Los Angeles, San Francisco, Florida and Vancouver and is currently establishing studios in Beijing and Abu Dhabi. http://www.ddmg.co

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