Local Corporation Releases “Launch By Local™”

Local Corporation (NASDAQ: LOCM), a leading online local media company, today announced the release of “Launch by Local” (“Launch”) its new, full-service digital marketing and advertising solution for small and medium-sized businesses (SMBs).

Launch is a complete, cost-effective digital marketing and advertising solution designed to help SMBs in three ways: 1) Presence - develop and maintain a sophisticated online presence; 2) Reach - reach more customers using a variety of ad services; and 3) Engagement - engage with new and existing customers.

”Launch” product highlights include:

Presence
  • URL Acquisition: Intelligent URLs optimized for indexing by the major search engines
  • Website: A sophisticated website with dynamic, hi-res images
  • Content: Creation and maintenance of engaging content across all channels with custom articles, tips and images
  • Web Hosting: Free hosting services for all Launch sites and properties
  • Social Media: Presence across two of the most popular social networks
  • Mobile: A streamlined mobile site incorporating one-touch functionality for mobile users

Reach
  • Listings: Enhanced business listings across over 30 websites, apps and maps, plus basic listings across the company’s network of over 1,000 regional media sites
  • Display Advertising: Creation and distribution of rich media display ads
  • SEO: Full search engine optimization targeted towards page one ranking in the major search engines
  • SEM (coming soon): Set up and management of customized SEM account
  • Lead Generation: Automated web forms and call tracking to capture customer inquiries
  • Deals (coming soon): Enables businesses to offer deals

Engage (coming soon)
  • Loyalty and Rewards: A complete loyalty and rewards program to reward loyal customers
  • Email & SMS: Enables businesses to connect with their existing customers via email and text messaging
  • Reputation Management: Enables businesses to monitor what’s being said about them online
  • CRM Programs: Helps businesses manage their communications with their customers

Local Corporation’s online marketing consultants help SMBs navigate the complicated landscape of online marketing and customize a program that best matches their unique business needs, all tracked via a custom dashboard. Launch will provide over a dozen digital assets, and SMBs can manage their marketing activities with a single account with pricing starting at $249 per month. SMBs can get started with special pricing today at: http://launch.local.com.

“Direct revenue from our own customers is a major growth strategy for our company. Launch by Local is the culmination of our recent acquisitions, and we believe it is a world-class product,” said Heath Clarke, Local Corporation, chief executive officer. “Because this is built into our own platform, we’re able to offer it at an incredibly low price as compared to our competitors, yet with very high gross margins. We plan to grow our direct sales force in order to sell Launch by Local at larger scale, and also intend to increase the number of sales channels using the product. We’re excited with the performance thus far and look forward to reporting growth in our direct Launch subscriber numbers in future periods.”

According to industry experts, SMBs are still struggling to navigate the online marketing and advertising landscape and get found by consumers online.

The latest research released by vSplash and BIA/Kelsey from the SMB DigitalScape audit study, reveals that only 33.4 percent of SMBs actually have a local phone number on their home page and only 22 percent have an email address on their website. The study also reports that only 6.7 percent of SMB websites are mobile-compatible and only 6 percent have a Facebook business page.

About Local Corporation

Local Corporation (NASDAQ:LOCM) is a leading online local media company that connects brick-and-mortar businesses with over a million online and mobile consumers each day using a variety of innovative digital marketing products. To advertise, or for more information, visit: http://www.localcorporation.com.

Local Corporation is a registered trade name of Local.com Corporation.

Forward Looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements. Key risks are described in the filings we make with the U.S. Securities and Exchange Commission. The forward-looking statements in this release speak only as of the date they are made. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Unless otherwise stated, all site traffic and usage statistics are from third-party service providers engaged by the company.

Copyright Business Wire 2010

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