SYDNEY, Aug. 21, 2012 /PRNewswire-Asia/ -- Rackspace® Hosting (NYSE: RAX), the open cloud company, today announced the launch of its first Australian data centre, located at Erskine Park in Western Sydney. (Logo: http://www.prnasia.com/sa/2011/10/24/20111024115533840674-l.jpg ) The new multi-million dollar investment will support the company's ongoing growth in Australia. Rackspace can now offer local dedicated hosting and managed virtualisation solutions to larger IT contracts looking to deploy enterprise grade private cloud solutions based on VMWare from enterprise, financial markets and government, or any other customer who prefers to keep their data onshore. The data centre also provides the perfect launch pad for Rackspace's own, OpenStack-based Open Cloud platform, expected to launch into the local market. Since entering the Australian and New Zealand markets in 2009, Rackspace has experienced a significant increase in local customer numbers. Mark Randall, Country Manager of Rackspace, Australia and New Zealand said: "Our local customers have learnt that Rackspace is synonymous with the latest in innovative cloud hosting solutions, but the key success driver that really sets us apart from the competition is our focus on service by providing customers with Fanatical Support®." Rackspace has its own global benchmark for tailored customer support levels. Its hallmark customer service experience called Fanatical Support ®, provides personalised service 24x7x365 and has won the company numerous customer service awards. "Australian customers love our support. It really has set us apart in an industry otherwise dominated by telcos, with support models that leave a lot to be desired," Randall continued. New South Wales Deputy Premier and Minister for Trade & Investment Andrew Stoner welcomed the investment as another positive step for Sydney's global profile as a leader for Australia's ICT sector. "This is another Australian first for Sydney and New South Wales and fantastic news for our State's reputation globally as the nation's ICT and digital hub. " Sydney and New South Wales are well-positioned for growth in the expanding global digital economy and Rackspace's investment is another significant vote of confidence in our capacity for innovation and collaboration across the ICT sector," Mr Stoner said. The investment will eliminate any doubt about Rackspace's ongoing commitment to the local market and its Australian customer base, which includes: News Ltd, Webjet, Pacific Brands, Kogan, Lonely Planet, and Treasury Wine Estates.