Ball Corporation (BLL): Today's Featured Consumer Non-Durables Laggard

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Ball Corporation ( BLL) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole was unchanged today. By the end of trading, Ball Corporation fell 48 cents (-1.1%) to $42.43 on light volume. Throughout the day, 567,159 shares of Ball Corporation exchanged hands as compared to its average daily volume of 988,100 shares. The stock ranged in price between $42.35-$42.97 after having opened the day at $42.88 as compared to the previous trading day's close of $42.91. Other companies within the Consumer Non-Durables industry that declined today were: Frederick's of Hollywood Group ( FOH), down 11.4%, Exceed Company ( EDS), down 9%, China Shengda Packaging Group ( CPGI), down 8.3%, and Fuwei Films Company ( FFHL), down 7.1%.

Ball Corporation, together with its subsidiaries, supplies metal packaging products for the beverage, food, personal care, and household products industries in the United States and internationally. Ball Corporation has a market cap of $6.46 billion and is part of the consumer goods sector. The company has a P/E ratio of 16, above the average consumer non-durables industry P/E ratio of 15.5 and below the S&P 500 P/E ratio of 17.7. Shares are up 20.6% year to date as of the close of trading on Monday. Currently there are seven analysts that rate Ball Corporation a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Ball Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, notable return on equity, good cash flow from operations and growth in earnings per share. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the positive front, Cereplast ( CERP), up 11.1%, Skechers USA ( SKX), up 9.8%, Tandy Brands Accessories ( TBAC), up 8.5%, and MOD-PAC Corporation ( MPAC), up 5.4%, were all gainers within the consumer non-durables industry with Church & Dwight Company ( CHD) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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