News Corp (NWS): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

News ( NWS) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.1%. By the end of trading, News rose 27 cents (1.2%) to $23.54 on light volume. Throughout the day, 2.6 million shares of News exchanged hands as compared to its average daily volume of 3.8 million shares. The stock ranged in a price between $23.39-$23.81 after having opened the day at $23.43 as compared to the previous trading day's close of $23.27. Other companies within the Media industry that increased today were: Dex One ( DEXO), up 31.4%, VisionChina Media ( VISN), up 8.3%, Radio One ( ROIA), up 7.2%, and Point.360 ( PTSX), up 7.2%.

News Corporation operates as a diversified media company worldwide. News has a market cap of $19.08 billion and is part of the services sector. The company has a P/E ratio of 49.9, above the S&P 500 P/E ratio of 17.7. Shares are up 29% year to date as of the close of trading on Monday. Currently there is one analyst that rates News a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates News as a buy. The company's strengths can be seen in multiple areas, such as its largely solid financial position with reasonable debt levels by most measures, solid stock price performance and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, LodgeNet Interactive Corporation ( LNET), down 22.9%, AirMedia Group ( AMCN), down 17.5%, Noah Education Holdings ( NED), down 11.3%, and Charm Communications ( CHRM), down 9.5%, were all laggards within the media industry with DISH Network ( DISH) being today's media industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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