With additional reporting from Alex Dalenberg.
NEW YORK ( MainStreet) -- It took 10 long years for Mike Railey to build a better mousetrap. But in these distracted digital days, nobody seems to care.
Railey's long ride in oblivion is a sobering example of what happens when the lure of the virtual overcomes the reality of the practical. An early morning San Diego surfer dude, Railey handled more than a hundred loans per week for SoCal homebuyers at the dawn at the millennium. And like many longboarders, he dreamed of a ride that would ride itself.
Sounds like great American success story. But my fear is that it won't be. Though Railey says pre-orders are strong, and his company is firm, my read is Railey faces yet another long tough slog to get this product to be what it should. Outside the surfing media -- which views WaveJet with suspicion bordering on hatred -- and some California media outlets, Railey has not found the wider media or markets love a new idea needs. Our digital world appears yet again too distracted to care about real things such as the Wavejet. "There is so much water on the earth, and this is a better way to get in the water and use it," he says. If WaveJet sinks, it won't be Railey's loss. It will be ours.