The September, October and November issues of select Time Inc. brands will feature special advertising units across its print, digital and social assets dedicated to Mizrahi’s visits across the country and the inspiration he found leading up to the final reveal of his “Malibu Collection.”“With a core passion for storytelling, we relished the opportunity to help Chevrolet tell the story of the 2013 Malibu in this way," said Leslie Picard, President of Time Inc. Branded Solutions. "Our scale of print and digital properties enables us to execute this large-scale marketing collaboration and create a complete and cutting-edge consumer media experience.” Isaac Mizrahi’s “Malibu Collection” will launch this fall exclusively on LivingSocial’s Shop, the company’s first foray into physical products featuring themed collections of unique, curated merchandise. LivingSocial will serve as the online retail and social hub for the “Malibu Collection.” LivingSocial will launch a custom-branded web page in September featuring the best offers inspired by the women in New York, Chicago, Miami and Los Angeles who reflect today’s Malibu driver. Style enthusiasts can see Mizrahi’s design journey by visiting www.chevymalibustyle.com and facebook.com/Isaac Mizrahi. Visitors to the site can view a series of videos, create their own Malibu-inspired fashion collages and share them with their friends. As more content and integrations are revealed, fans can stay up to date and join the conversation by following on Twitter @Chevrolet and #MalibuStyle. ABOUT TIME WARNER INC. Time Warner Inc., a global leader in media and entertainment with businesses in television networks, film and TV entertainment and publishing, uses its industry-leading operating scale and brands to create, package and deliver high-quality content worldwide through multiple distribution outlets. ABOUT TIME WARNER GLOBAL MEDIA GROUP INC. Time Warner Global Media Group Inc. partners with industry leading marketers to drive strategic growth across Time Warner and for its key partners by embracing innovation. A catalyst for creativity and collaboration across the company, the Global Media Group offers a unique point of access to Time Warner's wealth of content, media platforms and consumer insights. Through its efforts, the Global Media Group offers customized marketing solutions that leverage the company’s scale and beloved brands to yield results.
ABOUT TIME INC. BRANDED SOLUTIONSTime Inc. Branded Solutions is an integrated, full-service sales, marketing and creative department for Time Inc.'s largest advertisers. The group harnesses the scale of Time Inc.'s assets with branded programs and ideas that add significant value to our clients' investment. ABOUT CHEVROLET Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevrolet.com. ABOUT LIVINGSOCIAL LivingSocial is the online source for discovering valuable local experiences. We inspire our members to find, share, and enjoy the best of their neighborhoods by connecting them with handpicked local businesses. With new and diverse offerings each day, we encourage members to discover everything from family aquarium outings to weekend excursions to exclusive gourmet dinners and more. We help great local businesses grow by introducing them to high-quality new customers, and give merchants the tools to make our members their regulars. Based in Washington, D.C., LivingSocial now has more than 65 million members in 22 countries.