Liberty Media Corporation (LMCA): Today's Featured Media Winner

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model.

Liberty Media Corporation ( LMCA) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day down 0.3%. By the end of trading, Liberty Media Corporation rose $2.03 (2%) to $103.66 on average volume. Throughout the day, 611,329 shares of Liberty Media Corporation exchanged hands as compared to its average daily volume of 698,400 shares. The stock ranged in a price between $101.72-$103.76 after having opened the day at $102.13 as compared to the previous trading day's close of $101.63. Other companies within the Media industry that increased today were: Media General ( MEG), up 8.6%, Charm Communications ( CHRM), up 6.5%, Inuvo ( INUV), up 4.3%, and Noah Education Holdings ( NED), up 4%.

Liberty Media Corporation, through its subsidiaries, engages in media, communications, and entertainment businesses primarily in North America. Liberty Media Corporation has a market cap of $11.03 billion and is part of the services sector. The company has a P/E ratio of 8.1, below the average media industry P/E ratio of 23.1 and below the S&P 500 P/E ratio of 17.7. Shares are unchanged year to date as of the close of trading on Friday. Currently there are six analysts that rate Liberty Media Corporation a buy, no analysts rate it a sell, and three rate it a hold.

TheStreet Ratings rates Liberty Media Corporation as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, increase in net income, largely solid financial position with reasonable debt levels by most measures, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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