LAS VEGAS, Aug. 20, 2012 /PRNewswire/ -- Zappar, the global leader in augmented reality-enabled retail products, today launched Zaphat. By combining proprietary mobile technology in the form of the free-to-download Zappar app with a Zappar branded hat, you can see animated, interactive 3D masks through your mobile device on the faces of your friends wearing Zaphats. The masks move with the hats once they're Zapped and can then be shared on your social networks directly from the app with photos and, for the first time, short form video as Gifs. Zaphat will debut at the premiere fashion and apparel event MAGIC Marketplace at the Las Vegas Convention Center in Las Vegas, NV. (Logo: http://photos.prnewswire.com/prnh/20120820/AQ59492LOGO) Using Zaphat involves a simple three-step process: 1) purchase a Zaphat from selected stores and online channels; 2) download the free Zappar app from the iOS or Android app store; 3) point a device – mobile phone or tablet – with the downloaded Zappar app at a person wearing a Zaphat and watch a digital mask appear over the person's face. From cartoon characters to scary monsters to medieval knights, Zaphat offers a myriad of options to personalize the user experience for different occasions – holidays, Halloween or Superbowl Sunday. From there, the Zappar app allows you to snap a picture or short film of the experience to share across popular social networks so friends and family can join the fun. "The Zaphat is a new and entertaining way for consumers to Zap themselves with wearable technology – linking your real and digital worlds through an augmented reality app. We're taking the oldest form of dress up through masks and re-inventing them for the digital world with the wardrobe staple of beanies. Just add a little Zappar magic to your everyday," said Caspar Thykier, founder and managing director, Zappar. "We're actively partnering with retailers to integrate augmented reality strategies that will create surprising and engaging consumer experiences by breathing new life into mass market product sectors and connecting them to the digital age through mobile devices."