Kimco Realty Corp. (NYSE:KIM) is forging ahead with its social media initiatives today with the launch of a new back-to-school sweepstakes on its Airport Plaza Facebook page. The sweepstakes gives Airport Plaza customers the chance to win a $1,000 shopping spree for any stores in the Farmingdale, N.Y., center. “The goal of this sweepstakes is to delight and engage shoppers,” said Diane Agostinello, director of marketing and leasing services at Kimco. “Kimco is taking innovative approaches to help drive foot traffic to its properties and improve the retail experience at its centers. Our social media strategies—from blogging to Facebook to Twitter and beyond—are continuing to open lines of communication between Kimco and its core audiences.” The Airport Plaza sweepstakes is the first of several Facebook promotions and contests that Kimco plans to roll out in the coming weeks and months. Over the past year, Kimco has launched 10 Facebook pages for the company and its properties across the country. The sweepstakes is open to all legal U.S. residents over the age of 18. It runs Aug. 20, 2012, to Sept. 20, 2012. To enter to win and to read the full sweepstakes rules, visit Kimco’s Airport Plaza Facebook page. There is no purchase necessary to enter the sweepstakes. Kimco will announce the winner on the Airport Plaza Facebook page. Airport Plaza is located at Route 110 and Conklin Street in Farmingdale, N.Y. Retailers include Bed Bath & Beyond, PetSmart, Joyce Leslie, Modell’s Sporting Goods, Staples, Home Depot, and RadioShack, to name just a few. About Kimco Kimco Realty Corp. (NYSE:KIM) is a real estate investment trust (REIT) headquartered in New Hyde Park, N.Y., that owns and operates North America’s largest portfolio of neighborhood and community shopping centers. As of June 30, 2012, the company owned interests in 926 shopping centers comprising 136 million square feet of leasable space across 44 states, Puerto Rico, Canada, Mexico, and South America. Publicly traded on the NYSE since 1991, and included in the S&P 500 Index, the company has specialized in shopping center acquisitions, development, and management for 50 years. For further information, visit the company’s web site at www.KimcoRealty.com, its blog at blog.KimcoRealty.com, or follow Kimco on Twitter at www.Twitter.com/KimcoRealty.