TULSA, Okla., Aug. 9, 2012 (GLOBE NEWSWIRE) -- Matrix Service Company (Nasdaq:MTRX) today introduced a new brand identity, logo and tagline to better reflect the Company's expanded capabilities and strategic growth plan. "This is an exciting time for Matrix Service Company. Today, we are launching our new brand with a bold new look, naming structure, and tagline," said John Hewitt, President and CEO. "When Matrix was founded as a tank maintenance and repair company in 1984, I don't think anyone could have imagined how far we would come in the next 28 years. Matrix Service Company has grown and diversified significantly, with the vision to continue expanding our capabilities and geographic presence." In addition to being a leading Storage Solutions provider across North America, Matrix Service now serves Electrical Infrastructure clients, Industrial markets and the Oil, Gas and Chemical industry. In addition to the strong organic growth opportunities in each of the markets served, Matrix Service intends to expand through multiple strategic acquisitions, development of our employees, and attraction of top talent. John Hewitt added, "Matrix is at a turning point in our evolution and we're ready to take this great company to the next level. Over the past year, we've worked hard to develop a growth strategy that will carry us into the future, a future which includes new markets, new customers, and new geographies but a future where our core foundational businesses remain our cornerstone." Under its new brand identity, the Company will transition from its current multiple brands to a master brand architecture that represents the Company's full range of services capabilities, its strong industry experience, its highly talented and skilled workforce, and its unwavering commitment to safety and quality. The new brand structure is more streamlined with Matrix Service Company clearly represented as the parent with three U.S. subsidiaries and two Canadian subsidiaries. Matrix Service Inc. will become Matrix Service. The Canadian operations of Matrix Service will be branded as Matrix Service Canada.
Matrix Service Industrial Contractors, Inc. will be legally combined with SM Electric Company, Inc. and re-branded as Matrix SME. The Canadian operation of Matrix SME will be branded as Matrix SME Canada.Building upon the strong engineering brand of PDM, we are incorporating it into our Matrix brand family and rolling three engineering companies into one under the name of Matrix PDM Engineering. Our family of companies is depicted below. Images accompanying this release are available at http://media.globenewswire.com/cache/19499/file/14914.pdf The Company is also introducing a new tagline - Move to a higher standard SM – which exemplifies the key qualities that defines Matrix as an employer and contractor of choice. We maintain the highest standards in safety, quality, professionalism, service and relationships. As part of introducing this new brand identity, the Company has developed a new website at www.matrixservicecompany.com. Note to editors: Copies of Matrix Service Company's master brand and subsidiary logos in low- and high-resolution formats suitable for both electronic and print use can be obtained by contacting:
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CONTACT: For more information, please contact: Matrix Service Company Kevin Cavanah Vice President and CFO T: 918-838-8822 E: email@example.com