TULSA, Okla., Aug. 9, 2012 (GLOBE NEWSWIRE) -- Matrix Service Company (Nasdaq:MTRX) today introduced a new brand identity, logo and tagline to better reflect the Company's expanded capabilities and strategic growth plan. "This is an exciting time for Matrix Service Company. Today, we are launching our new brand with a bold new look, naming structure, and tagline," said John Hewitt, President and CEO. "When Matrix was founded as a tank maintenance and repair company in 1984, I don't think anyone could have imagined how far we would come in the next 28 years. Matrix Service Company has grown and diversified significantly, with the vision to continue expanding our capabilities and geographic presence." In addition to being a leading Storage Solutions provider across North America, Matrix Service now serves Electrical Infrastructure clients, Industrial markets and the Oil, Gas and Chemical industry. In addition to the strong organic growth opportunities in each of the markets served, Matrix Service intends to expand through multiple strategic acquisitions, development of our employees, and attraction of top talent. John Hewitt added, "Matrix is at a turning point in our evolution and we're ready to take this great company to the next level. Over the past year, we've worked hard to develop a growth strategy that will carry us into the future, a future which includes new markets, new customers, and new geographies but a future where our core foundational businesses remain our cornerstone." Under its new brand identity, the Company will transition from its current multiple brands to a master brand architecture that represents the Company's full range of services capabilities, its strong industry experience, its highly talented and skilled workforce, and its unwavering commitment to safety and quality. The new brand structure is more streamlined with Matrix Service Company clearly represented as the parent with three U.S. subsidiaries and two Canadian subsidiaries. Matrix Service Inc. will become Matrix Service. The Canadian operations of Matrix Service will be branded as Matrix Service Canada.