SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that André Matarazzo has joined the company as chief creative officer for the southeast region. With extensive international experience and a notable reputation as a dynamic innovator and brand storyteller, Matarazzo will be responsible for leading integrated strategy, creative and technology teams in the Miami and Atlanta offices to high standards of creative excellence by pushing the boundaries creatively for clients including Coca-Cola. He is based in Miami, and reports to worldwide chief creative officer Gaston Legorburu. “André embodies the next generation of advertising leaders. His work is courageous and innovative because he knows no boundaries between online and offline worlds. There’s a reason the most promising young creatives seek the opportunity to work under his mentorship,” said Legorburu. “An impeccable craftsman and visionary, he’ll play a key leadership role in our strong and growing worldwide creative team and will further SapientNitro’s position as the leader in storytelling for the digital age.” Matarazzo brings to the role 15 years of experience in creative leadership and a strong international perspective, having worked in traditional and digital advertising in five countries. He started his career as an art director at McCann-Erickson in his native Sao Paulo before moving up the ranks to creative director at Blastradius (Vancouver, Amsterdam), Farfar (Stockholm), and TYO-ID (Tokyo), where he oversaw creative on the Sony Vaio account. In 2006 Matarazzo left to start up Grïngo, one of Latin America’s most innovative digital agencies, which garnered 30+ international awards and a roster of blue-chip clients, including Coca-Cola Brazil. As founder and COO/CEO, Matarazzo grew Grïngo into an 80+ person outfit before attracting the attention of WPP, which acquired a majority stake in 2011. Matarazzo became chief creative officer and partner at Possible Worldwide, part of WPP’s digital network, before leaving the holding company to join SapientNitro.
“What attracted me to SapientNitro was its unique approach to telling stories through experiences that span physical, virtual, and emotional dimensions, something it calls ‘StoryScaping.’ As the digital landscape fundamentally changes the way brands must engage with consumers, clients require a new approach to creativity and customer engagement,” said Matarazzo. “At SapientNitro, I’ll have the opportunity to surround myself with like-minded storytellers and some of the best creative, strategic, and technical talent in the business who represent the agency model of the future. I’ve thought long and hard about where to take my career and didn’t want to make a move unless I considered it a game changer.”Over the course of Matarazzo’s career, he has amassed a bevy of awards, including five Cyber Lions, three One Show Interactives, a Gold Clio, and a Silver Comm Arts. Matarazzo is the latest in a series of renowned creative leaders to recently join SapientNitro, including Alan Schulman and Gary Koepke. About SapientNitro SapientNitro SM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro. Sapient is a registered service mark of Sapient Corporation.