SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that André Matarazzo has joined the company as chief creative officer for the southeast region. With extensive international experience and a notable reputation as a dynamic innovator and brand storyteller, Matarazzo will be responsible for leading integrated strategy, creative and technology teams in the Miami and Atlanta offices to high standards of creative excellence by pushing the boundaries creatively for clients including Coca-Cola. He is based in Miami, and reports to worldwide chief creative officer Gaston Legorburu. “André embodies the next generation of advertising leaders. His work is courageous and innovative because he knows no boundaries between online and offline worlds. There’s a reason the most promising young creatives seek the opportunity to work under his mentorship,” said Legorburu. “An impeccable craftsman and visionary, he’ll play a key leadership role in our strong and growing worldwide creative team and will further SapientNitro’s position as the leader in storytelling for the digital age.” Matarazzo brings to the role 15 years of experience in creative leadership and a strong international perspective, having worked in traditional and digital advertising in five countries. He started his career as an art director at McCann-Erickson in his native Sao Paulo before moving up the ranks to creative director at Blastradius (Vancouver, Amsterdam), Farfar (Stockholm), and TYO-ID (Tokyo), where he oversaw creative on the Sony Vaio account. In 2006 Matarazzo left to start up Grïngo, one of Latin America’s most innovative digital agencies, which garnered 30+ international awards and a roster of blue-chip clients, including Coca-Cola Brazil. As founder and COO/CEO, Matarazzo grew Grïngo into an 80+ person outfit before attracting the attention of WPP, which acquired a majority stake in 2011. Matarazzo became chief creative officer and partner at Possible Worldwide, part of WPP’s digital network, before leaving the holding company to join SapientNitro.