British Airways Introduces New 'Perfect Days' Travel App

NEW YORK, Aug. 10, 2012 (GLOBE NEWSWIRE) -- British Airways has released a new Perfect Days mobile application that allows travellers visiting places throughout the British Airways network to capture and share their own personalized travel guides. They can also easily arrange to meet up with friends by pinning their location and sending directions directly through text message.

The new, easy to use iPhone app integrates and extends the existing Perfect Days service on Facebook, which has enabled British Airways customers to share how they would spend their Perfect Days in locations around the world flown to by the airline. This includes creating reviews or 'travel snippets' using uploaded pictures and a short description, which are tagged to their exact location on Google maps.

Each itinerary can be quickly saved, edited and shared as a complete Perfect Day with friends, or other travelers, on Facebook or the iPhone app, when they choose. The app contains a Top Perfect Days feature to inspire anyone in each destination. These include Perfect Days with the most 'likes', such as A Family Day in Berlin, A Cycling Tour of San Francisco, A Local's Madrid, Mumbai Musts, and Secret Rome.

Among the places customers can personalize with their own Perfect Days so far are Berlin, San Francisco, New York, Rome, Florida, the UK and the Caribbean.

The app also includes 'Meet Me' function, allowing users to 'pin' and SMS an exact location to meet, making it easier for friends to quickly find the location if they're in an unfamiliar city or destination.

John McDonald, VP Marketing, said: "We know global travelers appreciate insider knowledge on where to go and what to do – we have created an intuitive experience that helps people record their tips while they are fresh in their minds. We are encouraging our experienced travel community to socialize their favorite moments and inspire others."

Conscious of the cost of using apps while overseas, the free to download iPhone app has been configured so it can be edited, saved and used offline, and only uploaded to Facebook when customers want.                                                             

Notes to editors

For more information please contact: the British Airways press office on 212 716 0477 or at americas.communications@ba.com

Screen grabs of the new app are available upon request.

The Perfect Days app can be downloaded for free from iTunes.

The British Airways logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=1862
CONTACT: British Airways press office         212 716 0477         americas.communications@ba.com

British Airways PLC Logo

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