SILVER SPRING, Md., Aug. 17, 2012 /PRNewswire/ -- A new survey* from Cambria Suites fielded by the GBTA Foundation, the research and education arm of the Global Business Travel Association (GBTA), revealed that work-life balance is an important goal for almost nine of 10 surveyed business travelers. Seventy-one percent of respondents say the key to achieving work-life balance is focusing on "work-life productivity" while traveling, which means living their entire life more productively and putting equal focus on work and personal needs. Business travelers identify the right hotel and technology as top drivers of their productivity, according to the "Total Work-Life Productivity of Business Travelers" survey. Technology plays such an important role for the efficiency of modern day road warriors that 62 percent rate free Wi-Fi almost as important as a comfortable bed (65 percent) when it comes to very important hotel services and amenities. Companies Seek Greater Efficiencies from Business Trips On the heels of reports that U.S. business travel continues to grow, so do the expectations of employers. The survey shows that road warriors feel employers are demanding greater outcomes and higher efficiencies from each and every business trip. In line with a still-recovering economy, the survey suggests that companies are specifically looking for greater cost efficiencies. Almost a quarter (23 percent) of business travelers say that they are staying less frequently at hotels that are full-service or luxury class, and more than one out of five (21 percent) say they are facing greater scrutiny over outcomes from their business trips. The survey of 407 business travelers was commissioned by Cambria Suites, a contemporary, all-suites brand from Choice Hotels International, Inc. (NYSE: CHH), and is one of the first in the industry to explore how business travelers can achieve overall "work-life productivity" in an environment where cost efficiencies are top of mind for business travelers. Value of In-Person Meetings Undisputed Even in times of easily accessible technology and the rise of social media, American business travelers still want to have face-to-face meetings, with nearly eight of 10 (79 percent) claiming that in-person meetings are necessary for doing business successfully. More than three quarters of business travelers (76 percent) report that these trips help their companies grow.