Divine Skin Reports Q2 Revenues Grow 50% To $3.5 Million

Miami Beach, Aug. 14, 2012 (GLOBE NEWSWIRE) -- Divine Skin Reports Q2 Revenues Grow 50% to $3.5 Million

Divine Skin Inc. (DSKX), a leading developer of personal care products, announced results for its second quarter ending June 30, 2012.

Net revenues for the second quarter of 2012 grew to $3,498,262, a 50% increase over revenues of $2,331,174 in the second quarter of 2011. Revenue growth was driven by increased sales and continued demand for its products through its continued expansion of sales to salon outlets.

Gross profits increased by 7.6% to $1,450,147 in the second quarter of 2012, as compared to $1,347,455 in second quarter of fiscal 2011. Net loss for the quarter ended June 30, 2012 was $(368,085), as compared to $(54,980) in the same period of the prior year due to increased non-cash expenses.

The Company reported total current assets of $6.078,957 and total shareholders' equity of $4,788,280 for the period ended June 30, 2012.

Operating activities used net cash for the six months ended June 30, 2012 of $932,490.  Net cash used reflects an adjusted net loss for the six months ended of $19,045, as adjusted for various items which impact net loss but do not impact cash during the period, such as issuance of warrants or stock for services and for depreciation and amortization.

Net Loss increased $562,582 or 228.8 % from a $(245,842) Net Loss (Q211-YTD) to $(808,423) Net Loss (Q212-YTD). The loss was primarily driven by increases in sales promotions and travel along with increases in corporate public relations and legal expenses.  This results from our strategy to increase revenues by expanding our distributor base and corresponding market share

About Divine Skin

Divine Skin is a global hair, skin and personal care product development and marketing company. We develop and market proprietary branded personal care products that address hair restoration, skin care and other personal care needs.  We define personal care products as items that are used daily to improve health, well-being and appearance and that are non pharmaceutical, cosmetic or dietary in nature.  We currently research, develop and formulate our own products and our mission is to develop products that make a meaningful difference in the lives of our customers.

DS Laboratories, its flagship brand, offers high-performance topical solutions for a wide range of personal care needs. Bioavailability is enhanced through Nanosome encapsulation. ( www.DSLaboratories.com)

The Sigma Skin brand sells through upscale retailers like Neiman Marcus in the United States and Harvey Nichols in the United Kingdom. The topical products address hair loss and other signs of aging  ( www.SigmaSkin.com)

Polaris Research Laboratories makes high-potency minoxidil-based hair-growth formulas  ( www.PolarisResearchLabs.com)

The Pure Guild offers purity with performance: Botanical compounds proven effective in clinical trials are extracted without industrial solvents or damaging heat and are sold through premium retailers ( www.ThePureGuild.com )

Forward-Looking Statements:

Except for statements of historical fact, the matters discussed in this press release are forward-looking and made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "expects," or "projected." These forward-looking statements reflect numerous assumptions and involve a variety of risks and uncertainties, many of which are beyond the company's control that may cause actual results to differ materially from stated expectations. These risk factors include, among others, limited operating history, difficulty in developing and marketing products, intense competition and additional risks factors as discussed in reports filed by the company with the Securities and Exchange Commission, which are available at http://www.sec.gov.
CONTACT: Abner Silva         Investor Relations         Divine Skin Inc.         1.407.342.4112