New York & Company, Inc. [NYSE:NWY], a specialty apparel chain with 537 retail stores, today announced results for the second quarter ended July 28, 2012. For the second quarter of fiscal year 2012, net sales were $227.7 million, as compared to $228.6 million for the second quarter of fiscal year 2011. Comparable store sales for the second quarter of fiscal year 2012 were flat versus a comparable store sales decrease of 3.4% in the prior year second quarter. Operating loss for the second quarter of fiscal year 2012 was $4.4 million, reflecting a significant improvement from the prior year’s second quarter operating loss of $15.1 million. Net loss for the second quarter of fiscal year 2012 narrowed to $4.3 million, or $0.07 per diluted share. This compares to the prior year net loss of $15.4 million, or $0.25 per diluted share. Gregory Scott, New York & Company’s CEO, stated: “Our second quarter operating results reflect a significant improvement from last year driven by continued progress on our strategic initiatives – our six keys to success. Enhancements made to our summer merchandise assortments combined with compelling event-driven promotions led to flat comparable store sales for the quarter, despite less than optimal levels of inventory. We also benefited from improved product costs, while generating savings in both our buying and occupancy costs and reductions in our planned level of SG&A expenses. We remain encouraged by our multi-channel growth initiatives – Outlet and eCommerce – which continue to increase as a percentage of our overall business while contributing to the bottom line.” The Company continues to cite its six keys to success as its drivers toward improved fiscal year 2012 results. These include: maximizing sales and profitability particularly during peak traffic times of the year; increasing its marketing efforts to grow traffic in stores and on-line; maintaining dominance in wear-to-work, while redefining its casual assortment; improving average unit cost; optimizing its real estate portfolio; and expanding its growing eCommerce and Outlet businesses.