Members of Rite Aid’s free loyalty program wellness+ across the country will find it even easier to shop and save at Rite Aid, thanks to the newest Load2Card capability. Beginning September 2, members of wellness+ will have their +UPs automatically loaded to their wellness+ card. +UPs are special rewards earned when certain items or groups of items are purchased that can be used like cash toward a qualifying purchase at a future Rite Aid visit. Rite Aid is the first in the chain drug industry to automatically load all of its weekly loyalty program rewards directly to members’ wellness+ cards. Previously, +UPs have been printed at the bottom of register receipts, and customers needed to bring them to the store to redeem, often losing them before they were redeemed. Last January, Rite Aid became the first drug chain to provide its customers with the option to load both Rite Aid and manufacturer coupons directly to their wellness+ card. “The direct download of +UPs to wellness+ cards is just the latest example of how we are constantly seeking innovative ways to make sure our award-winning wellness+ program continues to deliver the best value and convenience to our most loyal customers,” said Rite Aid’s Chief Operating Officer Ken Martindale. “Since the beginning, wellness+ has differentiated itself from other loyalty programs because it uniquely combines health and wellness rewards with shopping discounts. We’re committed to not only setting but raising the bar when it comes to building customer loyalty.” Martindale said the national rollout of the Load2Card feature for +UPs follows a successful seven-month pilot in four cities. “Customers in the pilot program overwhelmingly told us that they appreciated not having to worry about keeping their receipts and bringing them back to the store to redeem their +UPs,” said Martindale. “The increased redemptions and sales in the pilot markets prove that many of our customers are taking advantage of this feature and we’re excited to offer this convenience to wellness+ members across the country.” Rite Aid’s wellness+ members can also easily manage their +UPs on their computer via their online wellness+ account or smartphone by downloading the Rite Aid mobile app. Launched in March, the Rite Aid app also offers one-click prescription refill scanning, locations and features of the nearest Rite Aid stores and weekly sale and promotion listings. Rite Aid is also launching +UP Text Notifications so customers can track their +UPs on the go. Wellness+ members can text “REWARD” to “RATEXT” on their mobile phones to receive a weekly text of the number and value of the +UPs available on their wellness+ card. Rite Aid customers may also elect to continue having their +UPs printed on their register receipts if they wish. A +UP can be redeemed starting at 6 a.m. on the day after it was earned and expires 14 days after issue. Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with more than 4,600 stores in 31 states and the District of Columbia and fiscal 2012 annual revenues of $26.1 billion. Information about Rite Aid, including corporate background, is available through the company’s website at www.riteaid.com.