“We are excited to see Run.com go live as a key part of our overall growth strategy,” said Ken Gart, managing partner of RSG. “Building a national stable of the best specialty running stores will take some time. With this new site, its innovative concept, state-of-the-art technology, and memorable URL, we have a national presence with the flip of a switch. Our customers now have a 24/7 resource to learn about the sport and get the best gear in the market whether there is a store nearby or not. With customers increasingly shopping online, we want to be available through any channel they prefer.”

About The Finish Line, Inc.

The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has 638 stores in malls across the U.S. and employs more than 11,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and “like” Finish Line on Facebook at Facebook.com/FinishLineUSA.

Finish Line also operates, through a venture with Gart Capital Partners, the Running Specialty Group, including 19 specialty running shops in seven states and the District of Columbia under The Running Company banner. More information is available at www.run.com.

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Copyright Business Wire 2010

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