Rediff Introduces Next Generation Mobile Enabled Business Email Service, Rediffmail NG Professional

Rediff.com India Ltd. (NASDAQ: REDF) today announced the official launch of Rediffmail NG Professional, the next generation mobile enabled e-mail service. This new offering builds upon Rediff’s initial introduction of Rediffmail NG in October 2010 and has new value added features targeted specifically at small and medium enterprises (SMEs) and entrepreneurs.

Like its predecessor, Rediffmail NG Professional works on a wide range of mobile platforms including Android, Symbian and Java as well as on almost all model phones in the India market, including low cost handsets with Mediatek platforms. Services are seamless between a SME’s or individual’s phone and PC and under their own, respective domain. This new business e-mail service offers five email boxes with a total storage of 1GB on their company domain and a web-based control system whereby the service administrator or owner of each business can easily set, manage and control email functions. This is critical for every growing business as it ensures emails are secured with their company even after an employee may leave as well. It also provides more effective ways in which to manage communications across the enterprise.

According to the Ministry of MSME, Government of India, there are an estimated 30 million micro, small and medium enterprises in India today. This represents a large and untapped market and Rediff has deployed a number of online and mobile-enabled services to reach this segment. Rediffmail NG Professional is simply the latest in Rediff’s portfolio and is designed to help the small and medium sized business community operate more effectively throughout the mass Indian market.

Ajit Balakrishnan, Chairman and CEO of Rediff.com India Ltd., says, “We have introduced new features that provide individuals and SMEs a seamless experience across mobile phones and PCs, including instant and secure synchronization, multi-tasking capabilities, administrative controls, SMS and an always-on e-mail service that works on their own company domain. We believe this service will help millions of SMEs and individuals in India to project their professional identity through business email on their own domain.”

This new service enables users to send and receive unlimited email, upload contacts, assign tasks to the calendar, and set reminders, among other common features offered. The mobile mail system alerts the user every time a new email is delivered to the inbox, along with the sender name and subject based on which the user can choose to access the mail from phone. Rediff provides a toll free phone based support line to all subscribers of this service.

For more information on Rediffmail NG Professional, please visit us on the web at www.rediff.com and click on the Biz Solutions icon or call a Rediff representative on India toll free number 1800 266 2333.

ABOUT REDIFF INDIA

Rediff India (NASDAQ: REDF) is one of the premier worldwide online providers of news, information, communication, entertainment and shopping services for Indians worldwide. Founded in 1996, Rediff.com is headquartered in Mumbai, India with offices in New Delhi, Bangalore, Chennai, Hyderabad and New York.

For additional information, please visit http://www.investor.rediff.com.

SAFE HARBOR

Except for historical information and discussions contained herein, statements included in this release may constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and reflect our current expectations. Forward-looking statements are identified by certain words or phrases such as “may,” “will,” “aim,” “will likely result,” “believe,” “expect,” “will continue,” “anticipate,” “estimate,” “intend,” “plan,” “contemplate,” “seek to,” “future,” “objective,” “goal,” “project,” “should,” “will pursue” and similar expressions or variations of such expressions. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward-looking statements. These risks and uncertainties include but are not limited to the slowdown in the economies worldwide and in the sectors in which our clients are based, the slowdown in the Internet and IT sectors worldwide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, acceptance of new products, legal and regulatory policies, managing risks associated with customer products, the widespread acceptance of the Internet as well as other risks detailed in the Form 20-F and other reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.

Copyright Business Wire 2010

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